Honest question. Everything Apple is now in installments. (iPhone! $50 per month, plus AppleCare is $4 per month, 256GB is another $10 etc.) My opinion is that this crap is what’s making people agree to paying these heinous prices (ooh, it’s $10 more per month so I’ll take it). this is making people believe their buying power is increasing when in reality thr truth is the opposite.