I am thinking about getting the new tv, but I have reached an impasse in my decision. I'd guess 90% of my media is in .avi and .mkv (720p and 1080p copies), with only the remainder accessible to iTunes due to a friendly format. This is a problem as if I get an tv, I will be either rebuying (renting ) my entire media library through the iTunes store OR being forced to reencode the entire media library, which is going to be hard with an MBP. So this is just a general question to TV users (current OR previous gen). Did you 'acquire' all of your media in iTunes friendly formats, or re encode them?