I was thinking about this today: I've never seen apple advertise the actual operating system on tv. I never knew what mac os x looked like till I went on apple's webpage to check it out. I think that if more people saw OS X's capabilities (Expose, Dashboard, Spotlight, etc...), then more people would look at and hopefully purchase apple products. Before I took the time to look at what Mac was, I thought it was an old, out of date, ugly and useless operating system, but when I took the time to look, I realized how outstanding and modern it is. I watched OS X Tiger's tutorial online and I was awed by it and I think most windows users would too. Do you think apple would grow if they had more advertisments displaying OS X's capabilites? I certainly do.