I mean I'm sure everyone in the media loves it. It gets them tons of news stories. But regular folk, apple owners like you and I. Yeah, it does make apple look bad at times. But I still LOVE it just the same, especially given how secretive they are about their releases, it's so awesome to atleast always know what they're thinking. For such an incredibly influential and talented guy (No matter what ANYONE says Steve Jobs and his engineers did more to revolutionalize personal computers, operating systems, GUIs, several technology standards, computer graphics, and cellphone operating systems than anyone), It's the coolest thing in the world that anyone can contact him and has a shot at hearing back am honest response (rather than one filtered thru a bunch of PR BS). What other CEO does that? Anywhere? I really hope that what happened yesterday does nothing to change how honest and accessible Steve Jobs is. And before you accuse me of being an Apple fanboy, read this thread or this thread. I'm certainly not what you would classify as an Apple fanboy. When they actually merit criticism (when they refuse to include features many of their customers desperately want and need), I'm more critical of them than anybody.