Does anyone else find the casual use of "AAPL" disturbing?

Discussion in 'Apple, Inc and Tech Industry' started by Unspeaked, Oct 15, 2008.

  1. Unspeaked macrumors 68020


    Dec 29, 2003
    West Coast
    I've noticed more and more people in the forums using the letters AAPL to refer to Apple.

    These are posts and threads that have nothing to do with Apple, Inc's common stock, nor financial markets in general. Simply referring to AAPL's new iPod or wondering when AAPL will update iTunes or what Steve Job was thinking when he returned to AAPL in the late 90s.

    I've especially noticed this in the past 8-12 months.

    It's a little disturbing to me, since I think it shows - at least subconsciously - how preoccupied some people are with Apple's stock and not the company itself.

    Has anyone else A) noticed this trend and B) feels bothered by it?
  2. belvdr macrumors 603

    Aug 15, 2005
    No and no. It wouldn't bother me if I saw it as I'd know what they are referring to.
  3. saMac macrumors newbie

    Oct 13, 2008
    i get what you're saying, in a very postmodern whats-this-world-coming-to-always-thinking-about-money way, but look where you are. Apple is a company that runs on money generated by product sales and, yes, sale of stock interest.

    one might also infer that if AAPL is doing well (down 6.13 today), then the company is doing well, which means they can make more shiny things for me.
  4. Unspeaked thread starter macrumors 68020


    Dec 29, 2003
    West Coast
    I realize it's not the end of the world, it's just one of those things that bothers/irritates me.

    You'd never see someone say:

    Have you had a chance to rent that latest movie from NFLX?

    Man, those guys at XOM are taking my money hand over fist!

    I just picked up a great new shirt from ANF, do you like it?

    There's just a recent heightened awareness of Apple stock and the company's financial performance that I don't think existed a short while ago...
  5. rdowns macrumors Penryn


    Jul 11, 2003
    No and no but it sure beats reading complaints about no matte screens, the loss of Firewire on the MB, no backlit KB on the low end MB, the high prices AAPL :D charges, shipping times that are 1-2 days later than originally quoted, lower education discounts, ugly laptops, lack of inventory in stores or whether British English is preferred to American English.

    But hey, that's just my opinion.
  6. Unspeaked thread starter macrumors 68020


    Dec 29, 2003
    West Coast
    Wait, what are MBs and KBs??

  7. maccam macrumors 6502a


    Feb 18, 2007
    It's fair to complain about those things (shame to Apple about those things).

    And yes I think people are worried about AAPL stock.
  8. allmIne macrumors 6502a


    Sep 17, 2008
    United Kingdom
    It's completely daft, and looks really stupid, so I'd just wonder why the hell the poster is doing it. That said, why does the preoccupation with Apple stock bother you? It's not doing any harm, surely.

    I don't think that's why they do it, though. You tend to see words and phrases spreading on the internet; think 'epic fail' or ftw. People see it used and just repeat, in many cases with apparent disregard for context.
  9. mkrishnan Moderator emeritus


    Jan 9, 2004
    Grand Rapids, MI, USA
    It's odd to refer to a company by its ticker (actually, I edited a thread that talked about Rimm's new Blackberry without realizing RIMM is the ticker for RIM, although that's still fairly silly).

    But it is still fun to refer to cities by their airport code.
  10. redmeister macrumors 6502

    Jan 26, 2007
    ive done it just because im in finance and thats what i use so its habit haha
  11. akm3 macrumors 68020

    Nov 15, 2007
    I use 'AAPL' when I'm specifically referring to the stock or the business side of the company, earnings reports, future outlooks, etc.

    I use 'Apple' when I'm talking as a consumer, talking about their products, new developments, etc.

    'Apple just released new iPods today!'
    'The new iPods should be good for AAPL!'

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