I've noticed more and more people in the forums using the letters AAPL to refer to Apple. These are posts and threads that have nothing to do with Apple, Inc's common stock, nor financial markets in general. Simply referring to AAPL's new iPod or wondering when AAPL will update iTunes or what Steve Job was thinking when he returned to AAPL in the late 90s. I've especially noticed this in the past 8-12 months. It's a little disturbing to me, since I think it shows - at least subconsciously - how preoccupied some people are with Apple's stock and not the company itself. Has anyone else A) noticed this trend and B) feels bothered by it?