It seems that Apple will need to come up a way to move away from the "iPhone" brand and make a new name with a new identity for Apple's newest phone when it comes time. I do not think Apple will keep their current iPhone naming scheme as it is in the next several years. There's no way they are going to keep naming the iPhones by numbers in 2025 or so. That just seems ridiculous. How will Apple address the iPhone going forward after the 10, 11, 12...? Will it come time for Apple to make a "sequel" to the iPhone?