Sony, along with several other manufacturers, is developing and implementing the new Blue-laser DVD technology soon. It looks very promising, although I personally am more interested in Toshiba's "Advanced Optical Disc" technology, which is just another way of using the blue-laser DVDs. Toshiba is predicting a rewritable, double-layer DVD format that can hold 40GB! The question is, since Apple is so invested in the "superdrive," will we see them adopting this obviously superior technology once it becomes readily available?