From a WebPro Newsletter I got... Consumers Are Going Online First we talked about how the current economic situation is driving more consumers online as opposed to in-store. Federman cited an AdAge piece stating that Web sales were growing at five times the rate of brick and mortar stores, a trend that the economy will no doubt fuel further. "The Web represents an unprecedented choice for today's consumer - a broader spectrum of product options, features and prices to compare than physical stores offer," says Federman. "The sheer time savings, and the saved transportation cost make the Web an increasingly preferred venue in which consumers are shopping." "From the retailer side, the economy is clearly causing brick and mortar chains to evaluate the profitability of every store, and close those that are under-performing," he continues. "It's hit everyone from Best Buy whose Web growth outpaced in-store sales to Starbucks. For the consumer, fewer stores is another driver to the Web." I guess now even grandma has finaly got onto the internet after the nest egg pops!