I have Ultra Violet. It's too dark, and too blue. More of a Blurple. Still looking for a true purple. The underlying/hole/back color of the Black/Hyper Grape Nike sport band was a lovely purple, much more evenly balanced between red and blue, but not much of it shows up on the normally visible part of the band.Apple actually did a decent Violet color a few years ago. It is called Ultra Violet. It is a perfect shade of Violet in my opinion.