I would love to see you try to go out and make your own device. The things apple is doing, all while making the device thinner and better on battery life is insane. Don't like the design/prices/features etc..? don't buy it, nobody is forcing you to. Your iPhone can't record 4k video? where were you planning on watching that video anyways? the 4k market isn't ready yet. Go ahead and buy an android phone if those features are what matters most in a phone. Features are nothing without the correct software to take advantage of them. Enjoy the beautiful products this company is making, and be glad they care about the user experience rather than meaningless features.