Everything Easier...

Backtothemac

macrumors 601
Jan 3, 2002
4,206
0
San Destin Florida
Look, "Think Different" was a great slogan style campaign, but the fact is that Apple has to do more. By going with "Everything is easier on a Mac" they are appealing to the Windoze users out there that are fed up with Microsoft's crap, and there are a lot of them.

The biggest obsticle that people encounter when switching platforms is lack of knowledge for the new platform. Will it be harder to opperate, will I be able to find the software that I need. Corporate users want to know if it will work on their networks etc. The fact is that unless you live by an Apple store, or have an Apple rep in your CompUSA you cannot get these questions answered. Although Apples commercials are wonderful for us Mac Users, for Windows users regardless of how much interest the commercials may spark, they just do not push them over the edge.

By changing the structure of the ad campaign and focusing on why a Mac is better, people may, start to (excuse the pun) think differently about the Mac.

That's my 2 cents.
 

IndyGopher

macrumors 6502a
Nov 3, 2001
782
1
Indianapolis, IN
I don't mind the new slogan.. except for the part about it not being true... they'll catch Hell for that. Until they get a web-browser and support for said browser, that does everything, in the same way (or a better way) than IE for Windows, the experience of Joe Homeuser on a Mac is going to be sub-par. Out of the box, Apple's "browser of choice" doesn't even know what to do with .dmg files.. it tries to open them as text files. Real Player(.RM and .RMA) and .WMV files are a total mystery to the OS X browsers. (and I don't care that it isn't Apple's "fault" that Real Networks and Microsoft are the ones who write the plug-ins and players... And neither do the people sitting at home, who bought this "everything's easier" $1299 iMac and can't see and hear the same stuff they could on their $699 Gateway.)
I love Apple dearly, but I am not sure they "get" that the web browser is where most home users spend 80% of their computer time. If these other companies won't write for Apple, then sic the QuickTime team on making cleanroom clones that will translate these other types seamlessly. And now that more and more people are multiple computer owners.. and multiple platform users.. fix the interoperability between Windows and Macs on small file-sharing networks. And fix the file system support so I can mount NTFS and large FAT32 disks. Apple saved their own bacon by having their machines work with PC formatted floppies. They could even mount PC hard drives... but in OS X I can no longer format a disk for a PC.. nor can I mount them, unless they are FAT12 or FAT16. I have mixed results with FAT32 disks less than 8Gig, and no luck at all with larger ones, or NTFS ones.

So, in my not particularly humble opinion, everthing is NOT easier on Mac.. not for home users (the browser ugliness) or more techie types (file system wackiness) Ok, I'm done ranting. Begin telling me how wrong I am.
 

mischief

macrumors 68030
Aug 1, 2001
2,920
0
Santa Cruz Ca
Re: What a crock!

Originally posted by jayscheuerle
Easier to surf the web? Not according to the 400+ posts in Apple's Discussion groups regarding the "internet connect spinning beachball freeze" bug that's been rearing its ugly head in every version up to 10.1.2.

I'd rather be different than easy.
I have been running an office of 3 G4's for 6 months on OS X and I have yet to see that. I doubt very much the issue is OS X. All 3 of our machines operate on DSL with software firewalls using Apple's Mail and M$'s IE. the only issues I've run into have been lazy programmers who can't be bothered to learn Unix before porting their software.

The only time it's better to be different than easy is if yer a Catholic Schoolgirl.
 
Re: Re: What a crock!

Originally posted by mischief


I have been running an office of 3 G4's for 6 months on OS X and I have yet to see that. I doubt very much the issue is OS X. All 3 of our machines operate on DSL with software firewalls using Apple's Mail and M$'s IE. the only issues I've run into have been lazy programmers who can't be bothered to learn Unix before porting their software.

The only time it's better to be different than easy is if yer a Catholic Schoolgirl.
It's a dial-up problem.
 

Backtothemac

macrumors 601
Jan 3, 2002
4,206
0
San Destin Florida
IndyGopher,
I can understand where you are coming from since I use my iBook at work to connect to a PC network, but lets face it how many home users are going to try to format a PC drive from their Mac? Furthermore how many home users really have more than one PC? Advanced users yes, but I would bet that the majority of home users only have "a" PC, therefore this point is really moot for the target audience of the new slogan.

As for the problems with IE and a stable web browser, I have never had problems with IE other than it is really a beta. I use OmniWeb most of the time, and IE some of the time. The fact is that you got it right in your post. These problems are up to Microsoft not Apple. For IE to be what it should be Microsoft is going to have to get off their A$$ and make a browser worth using. I don't really think we will see Apple make a browser unless they were to purchase OmniWeb.

So basically what I am saying is that if you are trying to do advanced PC tasks on your Mac, or reading Windows based files, then yes, the Mac is harder. If you are using you Mac to do Mac operations, then compared to a PC it is much easier.
 
U

Unregistered

Guest
Re: Re: Re: What a crock!

Originally posted by jayscheuerle


It's a dial-up problem.
That also means John Homeuser will not be affected. Hoe many home users still use a dial-up modem (except for maybe a mobile phone connected to a laptop)? Regular PSTN modems are dead. Nowadays, most people have a DSL or Cable connection right from when they buy their Mac (or PC). I really don't think this is much of a problem.
But that certainly doesn't mean there isn't any work to be done for Apple.
 

BeerDrinker29

macrumors regular
Jan 23, 2002
139
0
That simply isn't true. It's only in North America where broadband is popular. We aren't the entire world. I'm betting the majority of internet users -- world wide -- rely on dial up services.
 

eyelikeart

Moderator emeritus
Jan 2, 2001
11,897
0
Metairie, LA
I don't know if I like it...

"Think Different," while grammatically incorrect, had such a nice ring to it...

and I have the poster with Frank Sinatra on it...very nice ;)

I suppose I'll get used to it...
 
U

Unregistered

Guest
Unregistered writes: Nowadays, most people have a DSL or Cable connection right from when they buy their Mac (or PC)

Wha??! Have you ever tried the DSL availability forms on telco's websites? I find it very difficult to find a home that has DSL availability. I can't get cable either.

It's not just worldwide, I bet the majority of home internet users in the U.S. are dial-up. Are there any credible sources of data on this?
 

MacManiac1224

macrumors regular
Oct 21, 2001
227
0
NY
I think

I think Apple's new campiagn is great, primamrily becasue they really don't even have an ad campiagn. Well, I guess we will see, but I think Apple could only go one way, and that is up.
 
Re: Re: Re: Re: What a crock!

Originally posted by Unregistered


That also means John Homeuser will not be affected. Hoe many home users still use a dial-up modem (except for maybe a mobile phone connected to a laptop)? Regular PSTN modems are dead. Nowadays, most people have a DSL or Cable connection right from when they buy their Mac (or PC). I really don't think this is much of a problem.
But that certainly doesn't mean there isn't any work to be done for Apple.
According to The Yankee Group, the market for dial-up modems is expected to go from $48.8 million in 2000 to $64.1 million in 2002, even with the growth of broadband. Another research firm. eMarket, sees broadband market penetration going from 9 percent in 2000 to 22 percent in 2003, while dial-up market penteration erodes only slightyly from 81 percent today to 70 percent in 2003.

July 16, 2001, Interactive Week

Gee, I guess you're wrong.
 

mymemory

macrumors 68020
May 9, 2001
2,495
0
Miami
Mmmmm....

What calls my attention about the slogan is, how much money Apple paid for such cheese thing?

Poeple would thing is just a matter of plug the thing and that is it! well is not that easy, it is easyer than a PC for sure but I'm afraid the new slogan would give a false sense of usability. At list is what comes to my mind when I read it.

Now, I couldn't care less about slogans. In the PC world there are 3.000 different slogans and any of them can convence me to buy one.
 
U

Unregistered

Guest
I believe it was an article in Newsweek where I read that 90% of all internet connections are by modem.

~Unregistered User
 
M

MOOSE

Guest
If that is Apples new slogan - PLEASE HELP ALL OF US!! WHAT NEXT!!!?!?

'Think Different ' - has everything it needs and says much more then the new slogan ever will - besides it doesn't fall into any false or dodgy advertising. One must be careful on what is said - how can the word 'everything' be possible used without Apple putting their foot in it.

Let's just all hope that who ever is the brain behind this - has really gone through every possible angle and has one very good explanation why this new slogan beats 'Think Different'.

EVERY ONE IN FAVOUR OF KEEPING THE OLD SLOGAN - RAISE YOUR HANDS!!!!
 

Omen88

macrumors regular
Jan 8, 2002
177
0
Flanders (Belgium)
I personally found Think Different the best slogan there was. And why everything is easier and not everything is better?

Apple should get rid of that easy thing. PC users don't want to admit they want things to be easy, they just think they're smart enough anyway. I hear it all the time, when I give advice to buy a mac because it's easier they actually feel insulted.

Most pc users don't want easy computers, they want performance and stability, so they can live up to their pseudo-computerwizard dream.

Maybe I'm wrong, but it's just my 2 cents.
 

keithcobbett

macrumors member
Jan 6, 2002
97
0
Hillsborough, NH
The whole "Everything is easier on a Mac" thing works because of the difficulties with Windows. This is how Apple got it's start in the first place, but just being easier. They have always been Plug-n-Play for example. I think the new slogan, if this is what it is, will work in the long run.
 

OnAShelf

macrumors newbie
Feb 1, 2002
7
0
Easy Everything...

Next thing we know they'll bring back the iBook tangerine color and use it for their branding; and open up Internet caffès all over the place with rows and rows of flat-screen computers and sell Nescafe all night long... Oh wait, Easy Everything is already doing that all over Europe! "Everything Easier": concept alright to try and sell, but its a poor alliteration and I think apple should think differently about this approach! ;)

p.s. I don't know how to use the message icons (and am too lazy to look for a faq or something)...
 

krossfyter

macrumors 601
Jan 13, 2002
4,297
0
secret city
"everything is easier on a mac" is for the windows users... and most definitly NOT for the linux users...

i think someone on here mentioned that most computer users feel insulted if thier computer is easier to use..saying that they want something thats hard to use....thats a linux user not a the majority computer user which is a windows user...big difference.

if them windows users want to tweek thier computers more and want them to be hard to use then they they are using the wrong
operating system..they should switch over to the linux.
 

Gelfin

macrumors 68020
Sep 18, 2001
2,166
4
Denver, CO
"Think Different" was a good slogan for a long time, but now Apple stands a good chance of increasing market share by converting people who, as a market segment, do not necessarily want to be different just for the sake of being different. "Think Different" works well for creative types. Artists, people in education, research scientists. People in those areas generally already know what Macs can do for them.

Unfortunately, I don't particularly care for "Everything's Easier..." It just doesn't click the way a slogan should. It's too dry. It just lies there. However you want to say it, it's just not a particularly good slogan.
 

Gelfin

macrumors 68020
Sep 18, 2001
2,166
4
Denver, CO
Oh, and sorry to double-post, but one other strike against "Think Different" is that nobody gets the joke anymore. "Think Different" was originally a play on an old IBM slogan, which was simply, "Think."
 
U

Unregistered

Guest
Uh, for what it's worth, 'Think Different' was most definately not grammatically incorrect. It is correct in a very specific context -- hence the slogan supports itself. That's part of what makes it so good.
 

obeygiant

macrumors 601
Jan 14, 2002
4,020
3,784
totally cool
new slogan

the new slogan is true. For the last week I've been editing an hour long instructional video on a 1ghz PC using Adobe Premier 6.


Oh my god, its a nightmare! I could do better with a 8mhz classic SE