Attempting to explore the psychology of Facebook and how it messes with your head. (I have a BSc in Psychology, UCL) So I've been using Facebook socially since 2007. The first stage was to get as many friends as possible, get a digital camera and catch up with my friends who were sharing their photos online. Back then it involved a digital camera and USB cable, time and effort. You had to be skilled and willing to contribute online. At times, the uploads could take quite a few minutes, especially with Albums. Back then I had over 300 friends because I made friends with everyone and anybody that I kind of knew. Sometimes I would meet people at Uni and add them because I had spoken to them for 10 minutes. It was all about gaining friends and sharing for popularity. Everyone was publicly available on Facebook and there were no adverts or Corporations. No clutter and a simple timeline. Over time, I got tired of the public display of acclaim and I got tired of the people commenting on my posts that I would never speak to or ever see in person. So I unfriended many people and I'm now down to around 90 people. 90 Facebook friends, but at least 30 I wouldn't text or meet up with. So again, I'm starting to wonder why am I sharing my life with people that I still wouldn't meet up with? For recognition or sympathy outside my inner circle? Maybe. It’s always nice to get a like or two sometimes for an opinion or feeling. But here's the thing: Recently I have seen that my friends and I are posting once a day at most. (It used to be two or three times a day). One of these posts is normally personal and the other posts are the same crap that we always used to share by email. Spam posts if you like. But now, things are changing. Where before we would all like each others posts, now we are all receiving or contributing less to 'likes'. That means that most of the time, my friends and I are posting topics and no one is liking or responding to them. This for me makes me wonder what the point is for Facebook anymore? I get more responses if I text my mates directly. More responses from text than from using WhatsApp and FB messenger. So what is the point of Facebook anymore? It has become so much more corporate related. Dozens of news corporations are trying to get your reaction to adverse stories to create a stir and drum up the emotions. Gone are the days of the simple timeline. Now you can scroll either down or up it doesn't matter, the so called ‘timeline’ becomes a random feed from a complex algorithm spying on you. Try it yourself; I see a story I like but then and I scroll the other way (down) for a moment, only to scroll back up and find that the story has been replaced with something else that I might find interesting. So the reality now is that all of my friends are still sharing posts, but only rarely do many people like them. Counting likes, most of the 90 friends I know used to get an average of 4-5 likes last year - per original post. This year, its down to 1-2. That has to mean something on the grander scale? Please share your own thoughts and experiences of Facebook. Just Facebook for the purposes of this thread.