I used to understand the thought process behind Apple making sure to develop a quality product and releases 1 model every 12 months or so with the exception of the 4S taking 16 months, but I don't anymore. Mainly, when Apples competition was still weak. Tv's, cars, etc... It makes sense for those products where people do not buy new ones every two years or so like with cell phones. First, this process hasn't saved them from some pretty big issues... Antennagate for example. What is the point then? I like when I have that feeling of needing to have the new phone. For example, when they announced the 3G and the iPhone 4... I felt like I HAD to have it right away. With the 3GS and the 4S, I saw the benefits, but I hated knowing that this was all that we got in the way of upgrades for at least a year. If the next iPhone turns out to be a disappointment (the screen only getting taller would be a disappointment in my eyes, same with the two tone back), then we have to wait another year for them to change it and potentially another 2+ years for a redesign if the trend continues.