Just popped in to the Apple Store for a look at the watches. Initial impression is they look really nice, they look like high quality items. I was surprised at the size, for me the 38mm is a lot smaller than expected, glad I ordered a 42mm. The steel watches with the link bracelets look high end. If this product takes off and is a success it will be a steel watch I buy for the next model. I have an appointment to try one on later today so will comment once I have had a hands on however first impressions....very nice!