I keep seeing posts from folks reserving a phone through the I-UP reservation page, but who actually want carrier payments or to pay full price. Now that Apple has closed the loophole, folks are getting turned away and leaving the store without a phone. However, you can just buy the phone online or through the Apple Store app, and select in-store pickup. This allows you to secure a phone with your preferred payment method. I did this twice this launch, once for full price and once for ATT Next. I can't think of any advantage, at this point, of continuing to try to utilize the I-UP reservation when you don't actually want to use the program. The folks who got turned away could have bought their phones for in-store pickup instead and left the store merchandise in hand on the payment terms they wanted.