I have read dozens of threads about how Apple has blown it on the price. They all look at the $200 price of the Kindle Fire and Nexus 7 and conclude that Apple's iPad Mini price is a fail. Have you looked at the price of a Mac in comparison to the price of any other non-Apple computer? An iMac vs. an all in one Widows computer? A Macbook Pro Retina vs. any other laptop? An Air vs. a Windows Ultrabook? Apple's products are almost always significantly more expensive than the competition, and almost always sell very well. You are falling in the trap of looking solely at price and specs and drawing a conclusion. I would have liked to have seen the thing come in at $250, but never expected that. The $329 price is still in the same vicinity of the other prices for me, and I ordered one because its got the right combination of stuff for me. I was leaning toward trying a Nexus, but am quite happy I can now stay in the Apple ecosystem.