Okay, so here is the pricing over 24 months if I want to add an Iphone 5S, 32 gb today on my plan. Numbers are from the ATT site - seems to be same price for upgrade or add a new line. We are on 10gb data plan. Buy it now unlocked : $1,110 ($750 + $15 Month Service) Next Plan 24 month : $1,110 (24 x 31.25 per month = $750 + $15 Month Service) Contract or Upgrade: $1,260 ($300 now + $40 a month service) If you need unlocked and/or intl - then the choice is obvious. Other than that, why buy it outright and why do people say NEXT is a ripoff? One could expect pricing may be similar when the 6 comes out. HELP ME UNDERSTAND WHY I SHOULD NOT GO WITH NEXT?