So, this is just going on my little pet theory, that many have heard already. On my campus, last year, itunes was rare, and there was little to browse of shared music. Then, mytunes swept campus, and itunes with it, and itms, etc. There were vicious battles over itunes 4.6 because it broke mytunes, with people going to desperate lenghts to go back to 4.5. Itunes began a slow decline in favor ever since. Now, virtually every computer around will have microsoft's music store, and itunes, well, not so much. Just like explorer, and so many other items, people will use it by default, because it's there, and it will win not because of any redeeming features, but because it's there. how you can help: share your library on itunes. it's awesome, and is the single biggest thing making itunes different and better. If you don't mind filesharing, make the name of your music library (accesible through itunes preferences) something like "MYTUNES is back! Get OurTunes at ot.f00f.com, browse and download itunes shared music." Then, itunes spreads, because the pot heads watch itunes visualizer, the computer phobic see the ease of use, the trendy have ipods, and everyone else likes access to everybody else's music. More than that, it makes it a fair fight between itunes music store and microsoft's store, because more PC's will have both stores right there, and so merit can win. to the most fit, go the spoils!