See: http://www.fatwallet.com/forums/hot-deals/1310553/?start=0 The screen must not be cracked and the iPad must power on. You don't even need to include a power adapter. You must visit a Target with a mobile "store", which is really just an aisle where they sell phones. Use the normal Target find a store page (to find a store with a mobile section) rather than the Target mobile page to find a store, as the former is accurate but the latter seems to be having problems. I used this deal today to trade in an iPad 1 towards and iPad Air (Target is selling them for $479 currently), although you don't have to buy anything that day if you want to wait for the new Mini. If you have an iPad 1 taking up space, I very much doubt you will find a better deal than this. Personally, I think they will change this deal at any time as $200 for an iPad 1 is insane.