Appletv hasn't been updated in forever. Apple will either give it apps or kill it. 1080p or 720p, doesn't matter. $.99 TV shows may help slightly, but won't save it. Facetime would be cool, but not enough to justify a purchase. Different video formats, whatever. The only way to make this product agile enough to survive is to give it an app store. It will also need a revamped remote/input device. I've lived with my appletv and my computer as the only devices hooked up to my television for 2 years. I'm ready to lose the computer hookup.