Google Following in Apple's Footsteps With Songza Purchase

Discussion in ' News Discussion' started by MacRumors, Jul 1, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Just over a month after Apple announced plans to purchase Beats Electronics and the Beats Music service, Google has made its own music purchase, acquiring streaming music service Songza.

    First launched in 2007 and revamped in 2011, Songza is a curation-based music service much like Beats Music. Songza offers a multitude of customized playlists created by music experts, which revolve around different moods and activities. For example, in its iPhone app, Songza provides playlists for "Working Out," "Waking Up Happy," "Feeling Confident," and more.

    Beats Music, meanwhile, boasts "in-house curators" that provide handpicked albums and playlists based on a user's personal tastes. There's also a feature called "The Sentence," which offers playlists based on location, feeling, and genre. The two services are both similar in regards to their emphasis on human curation, which is becoming a must-have feature in the streaming music arena. Beats Music's focus on curation was one of the driving factors behind Apple's purchase of the service.

    Beats Music app on the left, Songza app on the right
    Apple has plans to keep Beats Music separate from its own iTunes and iTunes Radio offerings, and Google too has said that Songza will remain independent, though it has plans to integrate Songza features into Google Play Music and other Google services in the future. Both Songza and Beats Music are set to remain available on multiple platforms.
    Like Beats Music, which had 250,000 subscribers in May three months after launching, Songza is relatively small at five million users compared to competitors like iTunes Radio, Pandora, and Spotify. The major differentiating factor between the two services is cost -- Songza is free and ad-supported while Beats Music requires a monthly subscription.

    The terms of the deal between Google and Songza were not disclosed, but some reports have suggested Google paid around $15 million for the service. Apple's Beats deal is still awaiting regulatory approval and is expected to close next quarter.

    Article Link: Google Following in Apple's Footsteps With Songza Purchase
  2. Dannyunltd macrumors newbie


    Sep 26, 2012
    Whatever Apple does Google is right there behind -_-
  3. mrxak macrumors 68000

    Apr 16, 2004
    Drifting through space in a broken escape pod
    I know some people joked about Google or Samsung buying something like this because of Apple's Beats purchase, but apparently it wasn't a joke.
  4. GeneralChang macrumors 65816

    Dec 2, 2013
    I’ve never even heard of this service. I might just have to check it out.
  5. dazed macrumors 6502a

    Jun 23, 2007
    15 million? Compared to apple/beats, that's a steal.
  6. Robin4 macrumors 6502

    Feb 6, 2010
    I have it. I like it.
    Too bad
  7. brendu macrumors 68020

    Apr 23, 2009
    I can't really tell what googles play is here. I understand apple bought beats for their talent. Google surely didn't buy Songza for their CEO.
  8. HobeSoundDarryl macrumors 603


    Feb 8, 2004
    Hobe Sound, FL (20 miles north of Palm Beach)
    Beats: $3B for 250K subscribers, poorly rated (but high margin) headphones and 2 leaders
    Songza: $15M for 5M subscribers, no headphones and non-famous talent

    Beats 250K are paying subscribers while Songza's 5M are free (ad supported). Looking forward, does the subscription for sale trump the free* subscription?

  9. rickroberts macrumors newbie

    Feb 26, 2013
    Just closed my Songza account

    I want nothing to do with Google.
  10. madsci954 macrumors 68030

    Oct 14, 2011
    And yet, no one will bat an eye because it's Google.
  11. macrumors 68000

    May 25, 2012
  12. mejsric macrumors 6502a


    Mar 28, 2013
    Meant to be MARRIAGE

    Google and Songza is free and ad-supported...

    Meant to be each other...
  13. Kiju macrumors member

    Jul 18, 2010
    Looks like google wins this round.

    I'm still waiting for the acquisition. That'll be a day to celebrate.
  14. dojoman macrumors 65816

    Apr 8, 2010
  15. fredaroony macrumors 6502a

    Aug 1, 2011
    Dr Dre? lol yeah a real score.
  16. Swift macrumors 65816


    Feb 18, 2003
    Los Angeles
    Google went shopping

    No, Apple didn't put that in their minds! What would give you that idea? They went out and bought something nobody ever heard of, with zero new ideas, but that's all there was on the Discount Aisle in StartupWorld.


    He's a hell of an engineer, and he's had a lot of hits. How do you do?
  17. Michael Scrip macrumors 68040

    Mar 4, 2011
    It's not like Apple or Google is spending their last dime on a gamble in a "bet the farm" situation. They could both afford these acquisitions even if they get nothing out of it. But... they obviously have some reason to make these acquisitions... even if they aren't apparent today.

    Apple had the $3 Billion to spare... plus they can earn that much in 30 days anyway. In other words... in a month no one at Apple will even notice that the $3 Billion is missing.

    On a related topic... when will Facebook be able to cover the $19 Billion they paid for WhatsApp?

    It might take Facebook 4 years to pay that off.
  18. iolinux333 macrumors 68000

    Feb 9, 2014
    I've been on songza for a year. It blows beats away. I mentioned this multiple times on multiple threads about Beats and no one ever took notice. Except Google.
  19. AngerDanger macrumors 68030


    Dec 9, 2008
    Yeah, Google copied third party keyboards, widgets, notification center, control center. They are unscrupulous.

  20. ArtOfWarfare macrumors 604


    Nov 26, 2007
    The only human I want curating my music is me.
  21. Oletros macrumors 603


    Jul 27, 2009
    Premià de Mar
    Both songza and Google have subscriptions for their music services.

    If somebody think that a company buys another in less than a month than a competitor has bought something similar he needs a reality check
  22. joejoejoe macrumors 65816

    Sep 13, 2006
    Have people here actually used Songza?

    It's fantastic. And quite the steal. Would have served Apple well, and it's a great move by google.

    The next step in music streaming is curating music by a feeling that you want, and Songza already has a plethora of playlists that do exactly that.

    Nice move Google.
  23. slffl macrumors 65816


    Mar 5, 2003
    Seattle, WA
    Other than their streaming quality, Songza was my favorite music app by far. Too bad Apple didn't get them instead of Beats.
  24. DerekRod macrumors 6502a


    Jan 18, 2012
    They also have google music.In a few years I expect a sherman act case to brought against google.Its quite frightening actually
  25. The Barron macrumors regular

    Mar 5, 2009
    Blue Light Special

    Google got this on major sale.

    BUT, they, like all the other companies, still play "keep up with the Joneses" chasing & copying Apple. Go Apple :apple:

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