Google launches the Android-based Open Automotive Alliance with Audi and others

Discussion in 'Alternatives to iOS and iOS Devices' started by AutoUnion39, Jan 6, 2014.

  1. AutoUnion39 macrumors 601

    AutoUnion39

    Joined:
    Jun 21, 2010
    #1
    http://www.theverge.com/2014/1/6/5279116/google-open-automotive-alliance-android-car-announcement

    [​IMG]
     
  2. sentinelsx macrumors 68010

    Joined:
    Feb 28, 2011
    #2
    The last thing i want is my car to run iOS or android. I would rather have a multiple platform approach with API/OS support for iOS/android/WP so i can use any phone with any car. Not "you can only use iPhones with BMW, androids with Audi" crap that's turning out to be. Don't want car selection to have smartphone platform as another hurdle.
     
  3. SlCKB0Y macrumors 68040

    SlCKB0Y

    Joined:
    Feb 25, 2012
    Location:
    Sydney, Australia
    #3
    Who says that's how it's going to be? Google has never played that game, at least not with iOS users and Google are probably the most cross-platform services company around, which is certainly not true of Apple or Microsoft.
     
  4. jamojamo macrumors 6502

    Joined:
    Feb 12, 2010
    #4
    Oh that's right, let me fire up my YouTube app from Google on my wife's Windows phone......

    Wrong! They will support what they determine HAVE to support, they are no better than Apple (e.g. iTunes for Windows) in that regard.

    iOS had a base so Google had to support so they could drive their revenues. As well they should, they have to keep their shareholders happy.
     
  5. AutoUnion39, Jan 6, 2014
    Last edited: Jan 6, 2014

    AutoUnion39 thread starter macrumors 601

    AutoUnion39

    Joined:
    Jun 21, 2010
    #5
    Makes no sense at all. Google is the most-cross platform software maker out there it seems. Everything works on both iOS and Android. Gmail, Youtube, wallet, etc.

    Same with this. Hopefully, this means that Android will FINALLY be supported by car makers. Apple has gotten exclusivity for a long time. It's time to open it up.

    Now imagine the possibilities. Audi was the only maker in the business with Google Maps integration. They still are right now. EDIT: Tesla is the second maker with GMaps support

    When Google starts partnering with other makers, they will have access to basically the best GPS software out there. No one beats Google at this. Most up to date traffic, maps, and the route guidance is always spot on. With Google's integration, we will get Google Play Music streaming radio, Google Voice support (text messages in dash), and above all, the best POI database in the industry. It will always be up to date.

    Another thing to note is that car makers have been trying for the last few years to bring "App" support. Cadillac CUE, Lexus Enform, Toyota Entune, BMW Apps. I've used them all. They all suck. Slow, clunky interfaces, and they're never updated to include new services. Devs had to endure separate dev kits and APIs. Now with this, Android for car could have its own APIs and app store. Therefore, apps like Spotify, MOG, Pandora can make it into cars, without having to wait for car makers to push it out for everyone. BMW has been taking ages to push Spotify out to iDrive for example.

    It would be awesome to see a slimmed down car-centric version of Android in-dash and every car maker makes their own launchers/skins, sort of like Android has now.
     
  6. sentinelsx macrumors 68010

    Joined:
    Feb 28, 2011
    #6
    In that case its all good.

    As for being cross platform, that's what I would expect from a company which offers primarily web services, no?

    ----------

    Doesnt tesla also use Google maps?

    My primary maps provider is google, but I would say their POI database in non-US countries can be a little off. It still shows a business down the road where I live, which has shuttered 2 years ago. And it still fails to show our current doctor's medical complex for a year.
     
  7. AutoUnion39 thread starter macrumors 601

    AutoUnion39

    Joined:
    Jun 21, 2010
    #7
    Completely forgot about Tesla. Yes, they are the second maker.

    Even if they may be off, they're still faster than any other map provider (NAVTEQ, etc) in the United States.
     
  8. SlCKB0Y, Jan 6, 2014
    Last edited: Jan 6, 2014

    SlCKB0Y macrumors 68040

    SlCKB0Y

    Joined:
    Feb 25, 2012
    Location:
    Sydney, Australia
    #8
    Wow, I'm not sure you could have been more selective and misleading in quoting me.

    What I actually said was:

    Windows Phone has a relatively tiny marketshare and Google have either decided it is not worth it at this time, or they doing what they can to try and keep the marketshare that small. They also have never had a good relationship with Microsoft and for good reason.

    I can use pretty much ALL Google Services on the following operating systems:

    Windows Desktop
    OS X
    Linux (And given that Desktop linux has similar of fewer users than Windows Phone/RT, they don't HAVE to support this - but they do)
    iOS
    Android
    FreeBSB
    ChromeOS

    No other company comes close to this - I can't even Facetime on non-Apple gear. Apple only supports Apple, and then Windows if they absolutely have to.
     
  9. sentinelsx macrumors 68010

    Joined:
    Feb 28, 2011
    #9
    Maybe scroogled has something to do with it. Ms should really wrap up that childish campaign. Is it good for them that many people like me have a hard time switching to wp because of their spat with Google? May be Google has a part in it too, but its best these two come up with a solution that can be in favor of their users. Outlook is good, but there is no way "scroogled" is going to make me shut my gmail that I have used for years.
     
  10. SlCKB0Y macrumors 68040

    SlCKB0Y

    Joined:
    Feb 25, 2012
    Location:
    Sydney, Australia
    #10
    Oh it goes back way further than that - they have been heavily enforcing licensing agreements on Android OEMs for years for all sorts of IP - valid or not:

    http://www.dailytech.com/Of+Lawsuit...ll+Microsoft+v+Android+Story/article23088.htm

    Go back to Google's motto in the early days - "Don't be Evil". This is clearly a reference to the business dealings of Microsoft in the 80's and 90's.

    I think many people here have it wrong (and so too do Apple) - Apple is not the main business rival of Google, Microsoft is. Just as Microsoft and Apple have fairly happily co-existed in the desktop space, so too can Google and Apple in the mobile space.

    Not only do iOS and Android devices serve different markets, iOS does not need a large marketshare for Apple to make obscene amounts of money.

    Over the next 5 to 10 years, I believe Microsoft will come under massive amounts of pressure from Google in the areas which until now it has been untouchable by any competitor - the desktop and enterprise.
     
  11. Lloydbm41 macrumors 68040

    Lloydbm41

    Joined:
    Oct 17, 2013
    Location:
    Central California
    #11
    You all assume that because the car may have 'built-in' apps from Google within the infotainment system (like Google Maps), that your phone is useless? Incorrect. Bluetooth 4.0 LE is an open standard. New cars provide this open standard within the infotainment system. In fact my Nokia 520, my Nexus 5 and my iPad Mini can all do the exact same thing (well, my iPad can't make calls but that is because it isn't LTE.) This will be no different in that regard. The 'built-in' apps will likely be forked apps from the manufacturer to run on their platform, nothing else. In fact, I wouldn't be surprised if in the U.S. carriers and On-Star don't link up to provide mobile Wi-Fi on the go, creating yet another channel for your car to be linked to multiple services.

    Google simply doesn't care about what phone you use. As long as they get your metrics, that's all that matters to them.
     
  12. JaySoul macrumors 68020

    JaySoul

    Joined:
    Jan 30, 2008
    #12
    This is massive, you know.

    Give it 5-10 years.
     
  13. osofast240sx macrumors 68030

    osofast240sx

    Joined:
    Mar 25, 2011
    #13
    Why is this massive ????:confused: no new news here iOS has a way better shot at the automotive industry.
     
  14. JaySoul macrumors 68020

    JaySoul

    Joined:
    Jan 30, 2008
    #14
    I don't think so. By the time Apple do it properly, cars will drive themselves lol
     
  15. Todd B. macrumors 6502

    Joined:
    May 1, 2013
    #15
    Google and open should never be used in the same sentence.

    They're only "open" when it suits them...
     
  16. Nabooly macrumors 6502a

    Nabooly

    Joined:
    Aug 28, 2007
    #16
    It's about time, my 2009 Acura only takes iPods and other Apple products. Plugging in my phone through the USB yields an "unsupported device" message. I can only use my phone through bluetooth for audio and calls. It would be great to plug in my phone and charge it while it's connected.
     
  17. Lloydbm41 macrumors 68040

    Lloydbm41

    Joined:
    Oct 17, 2013
    Location:
    Central California
    #17
    The automotive industry is the entire world you know? Outside the US, iOS is a very tiny slice of the mobile device pie. Auto manufacturers are more likely to adopt the most widely used tech that can be recoded to their specifications. Apple simply doesn't have enough market share and the most certainly won't allow car OEM's to alter the iOS code.
     
  18. osofast240sx macrumors 68030

    osofast240sx

    Joined:
    Mar 25, 2011
    #18
    That is totally untrue, although Apple has a small marketshare worldwide wide they do have a large marketshare for people, that are potential customers of cars that are going to have mobile OS infotainment systems. If your logic was sound Apple would not even bother with the automotive industry.
     
  19. Tarzanman macrumors 65816

    Joined:
    Jul 16, 2010
    #19
    Some of you guys are just plain crazy. Look how long it took Apple to get their cloud service working decently. Look at the debacle they got into with Apple maps. IOS has a very, very, VERY long way to go before it will become practical to slap it into a touchscreen in a Lexus or Toyota if you plan to do anything more than play music or play videos.

    Android isn't there yet either, but the mere availability of the source code and history of open, documented API's for a lot of the system means that there is already a lot of ground covered for applying the function/philosophy/source code to new hardware. Google could drop the ball next week and some enthusiasts would probably pick up where they left off and build upon the work to release their own custom car-ROM.

    This is largely beside the point. A bigger issue is whether I want drivers on the road having access to their gmail, twitter feed and netflix.

    The implementation of these systems is going to have far reaching ramifications in a lot of different industries (not the least of which is radio/tv broadcast).
     
  20. kdarling macrumors demi-god

    kdarling

    Joined:
    Jun 9, 2007
    Location:
    Cabin by a lake
    #20
    Exactly. You should be able to take any device into any automobile, and interact without trouble.

    The thing is, the automotive industry is doing this backwards if they want to not have to deal with everyone else's proprietary stuff over and over again.

    What they should've done is come up with their own universal standard data/control interface, and thus force all device makers to support it or be left out.
     
  21. SlCKB0Y, Jan 8, 2014
    Last edited: Jan 8, 2014

    SlCKB0Y macrumors 68040

    SlCKB0Y

    Joined:
    Feb 25, 2012
    Location:
    Sydney, Australia
    #21
    No, it really doesn't and for a number of reasons:

    1. Worldwide, Android is absolutely dominating iOS in terms of market share.
    2. I can't see Apple providing full support for non IOS devices - they have no track record of doing this historically. Google on the other hand have a very good track record. As long as you're accessing google services, they don't care what device you use.
    3. The biggest plus for Google was already mentioned...

    Apple is extremely unlikely to allow car makers to customise their firmware....Google is very likely to allow this.

    ----------

    Did you read the first post? I think if a maker like Hyundai is intending to implement this, it's pretty safe to say that these systems will be common in all cars soon, from the bottom of the market to the top.

    Ps. You really shouldn't steal other users avatars, even if you have converted them to black and white. Not cool!
    http://forums.macrumors.com/member.php?u=539346
     
  22. osofast240sx macrumors 68030

    osofast240sx

    Joined:
    Mar 25, 2011
    #22
    It's very unlikely the automotive industry is going to give up their premiums for the mobile industry they would just be giving away money.
     
  23. verpeiler macrumors 6502a

    verpeiler

    Joined:
    May 11, 2013
    Location:
    Munich, Germany
    #23
    Right... Android users don't buy cars.
     

Share This Page