Halo Effect™

Discussion in 'General Mac Discussion' started by mad jew, Nov 10, 2005.


Which did you buy first?

  1. iPod first

    18 vote(s)
  2. Mac first

    40 vote(s)
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  1. mad jew Moderator emeritus

    mad jew

    Apr 3, 2004
    Adelaide, Australia
    I was just wondering how many people here are a result of the Halo Effect™. We always hear about it but I'd be interested to see what the results are like. I imagine MacRumors will have a pretty low Halo Effect™ following.

    So, what came first, the iPod or the Mac? :)
  2. 840quadra Moderator


    Staff Member

    Feb 1, 2005
    Twin Cities Minnesota
    Since MP3's were not really big when I bought my first Macintosh, I think I am safe to vote Mac :) (well Macintosh back then)


    My First Macintosh was an SE, and it was given to me Free in 1999 (so I guess MP3's were on the scene, but not the iPod (from what I know))
  3. Abstract macrumors Penryn


    Dec 27, 2002
    Location Location Location
  4. zap2 macrumors 604


    Mar 8, 2005
    Washington D.C
    Well you tell me

    My bro got a Mac cuz he friends had them, I love it aswell, I got an iPod Mini cuz i did not have the $$$ to get a Mac at the time and i like Apple Tech so much i needed smoething Apple( also wanted a Music Player), Then I got my Mac.

    I also got lots a iPods after i got my Mac but thats a another story
  5. mad jew thread starter Moderator emeritus

    mad jew

    Apr 3, 2004
    Adelaide, Australia

    I agree. I just wonder to what extent though.
  6. iGary Guest


    May 26, 2004
    Randy's House
    I don't quite think it is. I have several friends who are new Mac owners who started their foray into Apple with an iPod.

    Two are new iMac owners.
  7. iMeowbot macrumors G3


    Aug 30, 2003
    I guess this poll is going to be kind of skewed given the huge age difference between the product lines.

    I don't know if I'd give iPod and iTunes all the credit, but there's definitely a halo thing going on WRT Apple these days. I'm still hearing a lot of the "too expensive" meme, but these days it's more likely to be "I wish I could afford one of those" than "what a rip off!".
  8. oingoboingo macrumors 6502a


    Jul 31, 2003
    Sydney, Australia
    I'm inclined to agree. Nobody seems willing to admit that maybe the reason that Mac sales are improving the way they are, is that Mac OS X is actually getting a lot of positive attention in the mainstream press, and people are getting really sick of Windows (which is receiving a similar volume of attention, only mostly negative).

    I think Mac OS X and products like the Mac mini and the iMac G5 are generating enough attention by themselves to account for a good chunk of the upswing in sales, without needing to attribute the entire thing to a 'Halo effect'. Don't get me wrong...I'm sure the iPod is helping. I just don't believe it's 99.9% responsible like the analysts seem to think.
  9. rdowns macrumors Penryn


    Jul 11, 2003
    Halo Effect? First iPod ships October 2001. Here are Mac shipments for comparison.

    1Q2002 - 659,000
    2Q2002 - 813,000
    3Q2002 - 808,000
    4Q2002 - 734,000

    1Q2003 - 743,000
    2Q2003 - 711,000
    3Q2003 - 771,000
    4Q2003 - 787,000

    1Q2004 - 743,000
    2Q2004 - 749,000
    3Q2004 - 771,000
    4Q2004 - 787,000

    1Q2005 - 1,046,000
    2Q2005 - 1,070,000
    3Q2005 - 1,182,000
    4Q2005 - 1,236,000

    Macs were consistantly shipping about 700,000 units each quarter till last Xmas when iPods really exploded. Now, they are shipping about 50% more. Is that proof that the Halo Effect is real?

    This article talks about other reasons that people are switching.

  10. Lacero macrumors 604


    Jan 20, 2005
    I expect the Mac units will increase to 2.0 million each quarter for 2006 as the number of iPods sold is expected to double.
  11. combatcolin macrumors 68020


    Oct 24, 2004
    Northants, UK
    Well it made me buy bills xBox!
  12. whocares macrumors 65816


    Oct 9, 2002

    1Q2003 - 743,000 -=- 1Q2004 - 743,000
    2Q2003 - 711,000 -=- 2Q2004 - 749,000
    3Q2003 - 771,000 -=- 3Q2004 - 771,000
    4Q2003 - 787,000 -=- 4Q2004 - 787,000

    How do they do that? Except for 2Q, exact same shipping numbers, ±1,000 units (approx 1‰) :eek: :eek:
  13. Abstract macrumors Penryn


    Dec 27, 2002
    Location Location Location
    Wow, since so many people agree with me, I'd just like to add that not only is the "Halo Effect" exaggerated, but so is any link between iPod sales and iTMS sales. One doesn't drive the other. In fact, I don't know a single person who has ever bought a song off of the iTMS, and I know at least a dozen iPod owners, but it's probably more like 18 or so people.

    Firstly, millions upon millions of people had iPods before 2005. They were selling well for years, and as you pointed out.....sales were quite flat for 3 years. During those 3 years, the iPod went from expensive rich-man's toy, to a very popular, high volume mover.

    Apple has been creeping back into the spotlight slowly ever since the original iMac came out. What about the 2nd gen iMac? That pushed Macs more into the limelight.
    And then the Mac Mini became popular. It wasn't actually well known amongst the general public when it was first released, so after some time, it took off in a big way as more people found out about the "cheap Mac", and so sales of Mac Minis have remained high since introduction. Its also their biggest mover.

    I'm not surprised the numbers went up after what Apple has done. The iPod has helped with sales, but quite honestly, the "Halo Effect" is an exaggeration....a "buzz-word."
  14. asphalt-proof macrumors 6502a

    Aug 15, 2003
    I had wanted a mac since the first iteration of the iMac came out but didn't pull the trigger on the transactions until the 3rd gen iPod came out. Mostly because I had the money to buy a Mac and got the iPod as gravy. Even though I got the mac and the iPod at the same time, I got them because they were Apple products.
  15. devilot Moderator emeritus


    May 1, 2005
    *Waves hand in air* iPod first, 3rd gen 20GB and then I got my PB, iMac, and now iBook... :p
  16. efoto macrumors 68030

    Nov 16, 2004
    Cloud 9 (-6)
    I wanted an iPod pretty bad, but I wanted a computer with OSX even worse. By my calculations getting said iPod first would have postponed the acquisition of said OSX computer, which I didn't want.

    I ended up buying them close together, but I bought the PowerBook first and I'm happy I did so. That said, the iPod was purchased roughly 1.5 months later on a early gift type transaction. Those sales numbers are interesting, but like Abstract said, the iPod was selling for years before 2005 and Mac sales were still constant. I don't buy into the 'effect' all that much.
  17. cr2sh macrumors 68030


    May 28, 2002
    So why the sudden increase? The mac line-up, for a great part of this year has sucked. Yet folks keep buying the machines. We've got horrible powerbooks, we've had dissapointing powermacs, and we've had impending Intels.

    Yet the numbers go up... at a staggering rate, even.

    The mac mini first shipped January 2005, lining up with the increase... so it could be those machines.. in addition to the steady refresh rates.

    Got me.
  18. kjr39 macrumors 6502

    Nov 26, 2004
    I got a Gen2 iPod for Xmas. I was really impressed with the iPod and then iTunes and that led me to purchasing a new G5. That was 3 years ago and I've been mac ever since.
  19. ATD macrumors 6502a

    Sep 25, 2005

    Good one. :)
  20. im_to_hyper macrumors 65816


    Aug 25, 2004
    Glendale, California, USA
    Well, your results may not be a good overall sample. Considering many here were probably Mac owners before they actually got an iPod, or bought a Mac when the iPod was just a toy, this poll would have no real-world statistcal relevance.

    I voted "bought an iPod first" even though I actually DID buy a Mac first... it was the 5500/225 AIO mentioned in my for sale thread. I had gotten it used for $120 like the year of the release of the iMac. :D I then used the iPod with my Widows computer. Since then, I have not owned a Mac above 300MHz, so it really doesn't count, I don't think.
  21. PharmD macrumors 6502

    Aug 2, 2005
    Oregon Coast
    I had known about macs and their benefits for a long time but was a pretty heavy PC gamer growing up so I never bought one. Once I bought the iPod, I loved it's ease of use and beautiful design so much I wondered I was still with PC's (my gaming had gone significantly down since I became a father). I also started to do a lot of video editing and realized that the Apple apps were much better imo so I took the plunge and switched.

    Basically, you could classify me as a Halo-er but there were also other lifestyle changes that led me to the Mac platform as well. Needless to say I'm never going back!
  22. stoid macrumors 601


    Feb 17, 2002
    So long, and thanks for all the fish!
    Depends on how you look at it. My family has been using Apple's since I was an infant on a IIc. I purchased my first iPod whilst in high school but did not purchase a Mac until I left for college and got a PowerBook.

    I put Mac first though because if we hadn't been Apple people, I doubt that I could have convinced my parents to let me get an iPod, even if I had known about them.
  23. jhu macrumors 6502a


    Apr 4, 2004
    over here, my friends have halo. then my other friends bought xboxes to play halo. inevitably i will get an xbox to play halo with them.
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