- Aug 3, 2011
I have a lot of questions. A lot.A ban on adverts featuring "harmful gender stereotypes" or those which are likely to cause "serious or widespread offence" has come into force.
The ban covers scenarios such as a man with his feet up while a woman cleans, or a woman failing to park a car.
Other situations likely to fall foul of the new rule include:
- Adverts which show a man or a woman failing at a task because of their gender, like a man failing to change a nappy or a woman failing to park
- Adverts aimed at new mothers which suggest that looking good or keeping a home tidy is more important than emotional wellbeing
- Adverts which belittle a man for carrying out stereotypically female roles