I ordered the space gray online at launch day and after being able to see the other white colors, I've considered switching to silver/gold. I went to a local Apple store, they had the silver in stock, but they would not allow me to exchange my phone. They said their stock is strictly for pick-up reserves made online. They said I would have to return my phone for a refund, wait the 24-72 hours for AT&T to give me my upgrade eligibility back and then try to purchase a new phone all over again. I called Apple's corporate number and they regurgitated the same speech. What gives? I've exchanged previous iphones at launch to get a larger capacity without issues. Is this a new policy? I've called up several Apple stores in the past couple of weeks searching for silver/gold stock and they said I would be able to just go in and do an exchange, pending they had those colors in stock of course.