I've got an HD Ready (which by definition means it supports HDCP) Toshiba LCD TV, connected to the Apple TV via an HDMI cable. When I try to play an HD movie rental on the Apple TV I get the message that I don't have an HDCP connection, and that I have to use component cables. Today I replaced my cheap HDMI cable with a new expensive one - but it made no difference. Both cables work fine except when I try to play the HD movie rental. In the About section, it shows connected via HDMI (HDCP off). It seems there are 2 possibilities. Either HDCP isn't working with my TV (I don't have any other HDCP devices to try it with), or perhaps there is some issue using HDCP content from the US with European TV? Is HDCP intended to provide some sort of 'region' coding?