I was about to buy brave on blu-ray and then i thought since i've got all this apple stuff (Apple TV, macbook pro, ipad, iPhone) i should try just buying on itunes. Wow. Having a strictly digital copy that's always backed up in the cloud (can't lose a blu-ray or have one thats scratched up) AND being able to just share it to all my devices has been amazing. I know this is gonna take up a ton of space on my hard drive but i'm really excited for buying movies now. Has anyone made the full on switch to buying blu-rays to just buying off itunes? How's it going?