iPad mini Here's how I think Jobs would have approached the iPad mini

Discussion in 'iPad' started by cnev3, Oct 27, 2012.

  1. cnev3 macrumors 6502

    Sep 13, 2012
    I think if Jobs was alive, he would have made the iPad mini with the retina display, and priced it at $399/$499/$599. He would have seen a 7" iPad existing because of it's form factor, not because of the lower price point.

    There's no way they could make the iPad in the same ballpark price wise as the Kindle Fire. If someone wants a $200 tablet, let them buy a $200 tablet.

    When Apples at it's best, they focus on making a good product, not products to win back marketshare by updating it with a new model that's inferior to it's predecessor, and effectively degrading the allure of the brand.

    I see it as a compromise, and a poor decision for Apple in the long run. Stubborn, idealistic Jobs would have never allowed it. I think Tim Cook operates at the whim of the shareholders, and that could be the cause of Apples demise. History tends to repeat itself.
  2. Che Castro macrumors 603

    May 21, 2009
    Steve died last year ? I don't remember

    But if it was last year I'm sure he knew about the mini no ?

    I remember when the ipad 2 came out and people where expecting retina screen

    So I think Steve would have released the mini without a retina screen too

    Who knows
  3. Frankied22 macrumors 68000


    Nov 24, 2010
    It's been stated that Steve had a hand in the next few years of products at Apple before he passed away. To think he had nothing to do with the mini is just silly. Apple plans these products so far in advance.
  4. MrMacBookPro macrumors 6502

    Sep 23, 2012
    the price is on point.. OP i agree with your prices if it was retina but it just goes to show you get what you pay for.. I've learned the ahrd way that cheaper is not always better in some of the things i've bought..

    we all know Apple is quality compared to any Google or Android based tablet
  5. F123D macrumors 68040


    Sep 16, 2008
    Del Mar, CA
    So they clearly knew they were screwing over customers who just bought an iPad 3 when they released the iPad 4. :)
  6. Koziakauzu macrumors member

    Mar 29, 2012
    Yup, the new connector was ready anyway, but it would have hold off a lot of people from upgrading their iPads...and they had to launch a new model at that time.
    The iPhone was the only way for them to force people to accept the lightning connector.
  7. MisterDisney macrumors 6502a

    Jun 20, 2010
    I would think the iPad mini, in it's final form, had Steve's approval. It was something Apple was working on for a while. And they did it the way Steve taught them. Decide if it's worth doing, research everything that's being done wrong by everyone else, get it right, and take it to market.
  8. rdowns macrumors Penryn


    Jul 11, 2003
    Oh lookie here, another person who thinks he knows what Jobs would have done better than those who have worked with him for years. :rolleyes:

    How do you know Jobs didn't work on the iPad mini before his death?
  9. Bokes macrumors 6502

    Mar 4, 2008
    And yes he may have a had hand in the mini and he might have wanted the retina, but once he died things changed. The question is would he have waited until he could get it right....or would he rush it to market for a few holiday bucks?

    But really- how in the heck do we know what he would have done?
  10. glen e macrumors 68030

    Jun 19, 2010
    Ft Lauderdale
    what a bunch of hogwash...any corporation - esp apple - plans their products at least 5 years - maybe 10 - ahead. This mini is exactly what "Steve" had in mind....I know it's fun to play conspiracy theory but Ives and Cook did not shortchange this product after Steve passed away.

    The mini is here for Xmas and schools, and will be successful, mainly due to non geeks like Macrumors forum members...
  11. AJsAWiz, Oct 28, 2012
    Last edited: Oct 28, 2012

    AJsAWiz macrumors 68040


    Jun 28, 2007
    I think you are right. We (those in the outer circle) are not privy to all of Jobs Apple dealings and plans before his death.

    Anyone could speculate on WWJD (What Would Jobs Do) but the fact is . . . . he's dead. To the best of my knowledge no one speaks from the grave. Notice that I said "to the best of my knowledge, didn't say it wasn't possible ;)
  12. ZipZap macrumors 603

    Dec 14, 2007
    Considering that Steve did not want the ipad mini configuration I would say he had ZERO to do with this product.

    You give him way to much credit for forward thinking/planning products.
  13. maflynn Moderator


    Staff Member

    May 3, 2009
    The mini was in the product pipeline while Steve was alive, he knew full well of its existance, he even stated prior to his death that the next 5 years were taken care of product wise.

    He was negative on the 7" tablet stating it was too small because apple didn't have one at the time - why praise a competitor's product.

    He and others at apples stated back in the day that the iPhone doesn't need multi-tasking and look what happened there.

    He's was salesman and he always said stuff that would promote Apple's products, or criticize the competition - pure and simple.
  14. ZBoater macrumors G3


    Jul 2, 2007
    Sunny Florida
    Steve dissed the 7" tablet concept.

    The iPad mini is not a 7" tablet. It's 7.85. It's wider and bigger, although thinner and lighter.

    Oh, the mini has Steve's fingerprints in it. You can be sure of that.
  15. Rodster macrumors 68040

    May 15, 2007
    ^^^ This ! :cool:

    That's one thing Apple is lacking right now at the top. As good as Tim Cook is running the company he doesn't come off as someone who can energize you with the latest and greatest products. I always had the impression that Steve could sell ice cubes to Eskimos. :D
  16. MisterDisney macrumors 6502a

    Jun 20, 2010
    Steve was also critical of those small tablets, for the reasons he was critical of so-called smartphones in and before 2007. The same reasoning behind everything he did. When he would see these garbage products, he believe Apple could do it right and dominate the market.
  17. CapnJackGig macrumors 6502a

    Jul 17, 2011
    There's a lot of bad decisions involved with the Mini. Steve probably had his hands in some of them. He wasn't the brightest guy all the time. The decision to make the Mini a premium priced product but filled with inferior hardware was a lame one. That's a huge reason for the large jump in Kindle Fire HD sales that occurred immediately after the Mini announcement. Apple had a chance to wipe out the competitors in the 7 inch tablet market, but instead they just made the other options more attractive. Mini will cannibalize iPod Touch and regular iPad sales. Comparing it to the 7 inch tablets was also really lame on Apple's part. They missed the point of why those smaller tablets are selling so well - video. The screen dimensions on the Nexus are much better for widescreen movies than the Mini, which is why in their presentation Apple never showed that aspect.
  18. Jord5i macrumors member

    Jul 15, 2012
    Jobs said he hated the idea of a smaller tablet, if he was still alive there simply wouldn't be one
  19. mantan macrumors 68000

    Nov 2, 2009
    I can't believe how many people believe that '5 years in the pipeline' BS.

    That was a shrewd marketing statement to extend the 'Jobs effect' on Apple to future products. 5 years in technology is like 20 years in other industries.

    While it didn't quite do away with the "This wouldn't have happened under Steve Jobs' drivel around here...it was a good way to easy shareholders and customers (make no mistake in that order) that things were going to stay on the same trajectory.

    Even if Jobs had a hand in the Mini's direction, the simple fact the market has changed significantly in the last 6 months would limit the usefulness of that information.
  20. ZBoater macrumors G3


    Jul 2, 2007
    Sunny Florida
    So you are saying he would never change his mind faced with different market conditions?

    I don't think so.
  21. mattopotamus macrumors G5


    Jun 12, 2012
    how do people think the loss of one person completely changes what happens in a multi billion dollar company surrounded by talent. Things would be the exact same...we would just have better keynotes.
  22. Southernboyj macrumors 68000


    Mar 8, 2012
    Mobile, AL
    I fixed it.
  23. Mogry macrumors newbie

    Oct 12, 2011
    By "large jump" you talk about 200 devices per day? That is next to nothing compared to iPad sales.
  24. Yr Blues macrumors 68020

    Jan 14, 2008
    steve is a master salesman and manipulator

    he also had great vision and loved to take risks

    remember the boombox or the cube or switching back to the current shuffle design

    he's a fluid animal and I doubt he used a rigid formula
  25. Jord5i macrumors member

    Jul 15, 2012

    I think he wouldn't have changed, the demand for the 7' was there last year as well, he was a very stubborn man :p Then again he would often change his mind on things very quickly so who knows.

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