Hidden Dimensions - A Review of Apple's Strategic Weaknesse...

Discussion in 'MacBytes.com News Discussion' started by MacBytes, Dec 8, 2006.

  1. MacBytes macrumors bot

    Jul 5, 2003
  2. Analog Kid macrumors 601

    Analog Kid

    Mar 4, 2003
    Not a bad article... Of all his points, I agree most that Apple needs to focus more on enterprise. I personally don't think the CEO cares if parental controls comes up in his system preferences, but the rest of his reasoning is valid.

    I think Education should have been mentioned-- people grow up to buy what they used first.

    HPC is a trophy sport. I don't think it needs to be that high of a priority. If anything, Apple should focus on building the APIs and frameworks for scientists to construct their own applications, and Apple is doing this with the Core* frameworks and XGrid.
  3. Pomares macrumors member

    Jul 23, 2002
    In my opinion, Apple is already starting to dilute its brand. It's doing a good job at providing both high end and low end products to private consumers, both with iPod and the computers, whether Macs or iMacs, etc.

    The brand is strong as cool personal computing goes. What's cool about having 1000 computers lined up to do boring jobs in enterprise settings?

    Maybe schools, there is a cool factor of providing kids with cool equipment in the schools as well as in the homes, but work?

    Macs aren't to work with, really, they're to look good, to have a pleasant experience. That's what Macs are about.

    I think that trying hard to produce fast super computer nodes is diluting the brand too, for similar reasons. Macs look good and feel good. Speed is only one aspect of the equation. Let someone else focus on this niche market. In fact, I cannot think of any solid brand that does that. Sounds like an opportunity for a contender. What happened to Sun Microsystems anyway?
  4. Analog Kid macrumors 601

    Analog Kid

    Mar 4, 2003
    I don't understand this "don't dilute the brand" philosophy... What's the point of building a strong brand if it isn't to sell product? It drives me nuts when I travel and all the internet cafe's are ranks of Windows machines. OS X would be perfect in that kind of setting-- easy to use, easy to manage, attractive, functional and secure.
  5. Pomares macrumors member

    Jul 23, 2002
    You're right, Macs in Internet Cafes would not dilute the brand. In fact, it would probably strengthen it. Can you imagine iMacs in the middle of PC's? I heard somewhere that in some stores they were using Zunes, placing them next to iPods to make iPods look good.

    There is one thing you want to be careful about when a brand is as strong as Apple's, and that is to give in to the temptation of plastering it everywhere, both in geographically and on new diversified products. You want to stay focused on one concept in the mind of the users and potential buyers. You want to be able to associate a simple concept with the brand so tightly that they might do one day with Macs what is done with Kleenex. You know you have a strong brand when someone sees a box of Scott tissues and they say, "pass me the kleenex!". You want people to say, "I don't have a computer, I have a Mac.", meaning that they don't have a boring computer made to crunch numbers, they have a georgeous piece of machinery that gives them pleasure. Which is almost the case today, if you look at the technical meaning of 'P.C.'

    In geographical terms, I mean to say that you want to be careful not to wear out your welcome. Careful built brands manage their appearance. That touch of exclusivity (you only see Macs on special occasions and in special places) adds a sense of privilege, almost elitism that I feel complements and supports well the concept that I associate with Apple's brand: cool computer.

    I suppose, internet cafe's are borderline cases. I suppose if there was an uprising from mac users against this approach, Apple might give in... :)

    Personally, I carry my laptop around just about everywhere I go. My life is on it and I use it for everything, including tasks that others would use PDA's for, so all I need is a wireless connection and I use my own machine.

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