This has probably been mentioned a thousand times and Im sorry for repeating what has already been said but I couldnt find anything relevent when searching for "TV shows uk" etc. I found this in the Parental Settings Preference pane that may suggest the introduction of movies to the UK store and several others!!! I am using the most recent version of iTunes! Set the country you buy your movies from. This asks the ages you want to limit the films too. Once again sorry for probably recycling information!