Honey Maid's surprising response to anti-gay backlash


iBlazed

macrumors 68000
Feb 27, 2014
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I hope it keep going at this rate or faster.
It seems that some time around 2012-2013 we reached a tipping point and after that it became impossible to bring that ship back once it sailed.

You know, a lot of people said the the end of the Mayan calendar on December 21, 2012 was never supposed to be the end of the world, but rather the end of an era and the beginning of a new one. Maybe there was something behind it. Maybe we've entered a new enlightenment/renaissance era. One can only hope the Mayans were onto something here....
 

Happybunny

macrumors 68000
Sep 9, 2010
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That was a fantastic video, I am so glad that I watched it. It is things like this, that really do RESTORE my faith in America.
 

Arran

macrumors 601
Mar 7, 2008
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Atlanta, USA
Cheeky and revealing.

Cheeky: What they did with all the hate mail. :D
Revealing: Showing the true ratio so clearly.

Nice to see thought and effort put into advertising. Rare.
 

chrono1081

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Jan 26, 2008
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Isla Nublar
I keep getting an error, when I try to watch the video. What is in the video?

Hugh

They made a commercial that showed to dads and got a bunch of hate mail for it, so they had two artists take the hate mail, print it out and roll it up and they spelled the word "Love" with it then they took all the positive mail that they received, rolled it up into paper tubes as well and surrounded the world love with that and there were a lot more positive notes than there were negative ones.
 

Kissaragi

macrumors 68020
Nov 16, 2006
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I love it! The best bit is that you know some of the people who sent the hate mail will be even more furious now.
 

dec.

Suspended
Apr 15, 2012
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Toronto
I can't imagine getting so filled with hate over something so positive. Bigots must have a sad life.
Leaving the faction of people that sincerely refer to some mythological reasons like a "god" for their protest against gay marriage aside it often appears that less thoughtful people are getting upset because they are under the impression of the governments giving this special thing to gays while they aren't getting anything*.
The stronger presence of LBGTs in the media due to the open political discussion of gay marriage probably doesn't help improve their views either as it's "oh there are the gays again wanting more stuff". I can't relate to that way of thinking but I can kind of see what makes certain demographics think along those lines.

(*which technically is wrong. The other day someone wrote in another thread that we all have "the right to marry anyone of the opposite sex that you choose". Well great news, gay marriage is available to EVERYONE, now we ALL have the "right to marry anyone of the same sex that we choose too" :D )
 

samiwas

macrumors 68000
Aug 26, 2006
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Atlanta, GA
Luckily, while I do know a few people who are opposed to gay people and their lives (looks at my parents), I don't think I know anyone who is vehemently opposed or uses words like "disgusting". If I do, they don't show it. But I think the vast majority of people I know are fully accepting of gay issues.
 

tunerX

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Nov 5, 2009
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While the message is good, I didn't like the guesstimate rolling they did with the tubes. The positive messages were often rolled bigger than the negative ones thus allowing more area to be covered.

They should have used a template, so all of the tubes would have been roughly the same size. If there were 10 times as many positive responses the areas would have proven themselves out.
 

citizenzen

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Mar 22, 2010
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While the message is good, I didn't like the guesstimate rolling they did with the tubes. The positive messages were often rolled bigger than the negative ones thus allowing more area to be covered.

They should have used a template, so all of the tubes would have been roughly the same size. If there were 10 times as many positive responses the areas would have proven themselves out.
I agree. More scientific.

I didn't like how they made the positive tubes shorter then the negative tubes.

I would have kept them all the same height and varied the color of the paper ... perhaps a white and a 50% neutral gray.
 

Hugh

macrumors 6502a
Feb 9, 2003
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Erie, PA
They made a commercial that showed to dads and got a bunch of hate mail for it, so they had two artists take the hate mail, print it out and roll it up and they spelled the word "Love" with it then they took all the positive mail that they received, rolled it up into paper tubes as well and surrounded the world love with that and there were a lot more positive notes than there were negative ones.
Thanks Chrono, I'm still getting an error every time I try to watch it.


Hugh
 

thekev

macrumors 604
Aug 5, 2010
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Luckily, while I do know a few people who are opposed to gay people and their lives (looks at my parents), I don't think I know anyone who is vehemently opposed or uses words like "disgusting". If I do, they don't show it. But I think the vast majority of people I know are fully accepting of gay issues.
It just shows you that trolling has roots that precede the internet:D. Comments by mail, letters to the editor, etc. This is how the elderly engage in trolling. It has a similar level of anonymity, allowing them to project their emotions without providing any real basis of reasoning, or simply try to obtain a reaction from other people.

Yeah, but it was a art project, not a science exhibit.
They quoted a number in the video as being more than 10x as many. I suspect they wanted to represent the difference in some way. Regardless of how they rolled them, it's possible to make an approximation of the encompassed area. Given that these are directly bordering each other, if the sides are assumed to be flat, you end up with an approximate area of ground cover equal to the cross-sectional diameter squared. If it's bigger it has a linear effect on the given horizontal or vertical dimension and a slightly exponential one on the area of coverage. It does propagandize the art project somewhat, but I got a laugh out of how they dealt with people trolling their ad campaign.
 

citizenzen

macrumors 65816
Mar 22, 2010
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Yeah, but it was a art project, not a science exhibit.
IMO, it's more communications art or graphic design. Where art values more ambiguity, graphic design values more communication of a message or information ... albeit normally with an artistic flair.

Clearly here Honey Maid was conveying a message and attempting in the process to show quantitative difference of responses. Rolling the tubes to a uniform diameter would remove any bias towards the positive vs. negative responses.

I don't want to get too picky over the matter. I just thought tunerX, who pointed it out, made a good observation.
 

localoid

macrumors 68020
Feb 20, 2007
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America's Third World
IMO, it's more communications art or graphic design. Where art values more ambiguity, graphic design values more communication of a message or information ... albeit normally with an artistic flair.

Clearly here Honey Maid was conveying a message and attempting in the process to show quantitative difference of responses. Rolling the tubes to a uniform diameter would remove any bias towards the positive vs. negative responses.

I don't want to get too picky over the matter. I just thought tunerX, who pointed it out, made a good observation.
I'll have to disagree. What you're describing sounds cold, calculated, and mechanical. What Honey Maid's artists created was warm and fuzzy.

Perfectly straight lines and precisely uniform components do have their place, but I don't think this is one of them. The randomness makes it seem more organic and natural.
 

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