Because iOS 6 is lackluster. Sure we get new maps and Facebook integration. I'm feeling that Apple's "features" are so half-way done, they feel broken and never really went all the way. Any updates to them aren't continuous and Apple seems to enhance their features with each new iOS release. Multi-Tasking - double pumping the home button is lame Facetime - finally over cellular Siri - needs way more work, and sports stats is NOT that work iCloud - why can't I use this more like Dropbox for ANY document? Photostream - interesting concept, still need iPhoto in the cloud and an easier way to share to other networks WITHOUT having to open up yet another app iTunes Match - love the service. I use my iPod for "on the go", so I bought it to get the 256k files from my crappy ones. But seriously, no option to sync ONLY EXPLICIT material? Huge oversight and STILL hasn't been implemented. Just to name a few. Apple, you really need to open up your platform. I'm hoping your trump cards for iOS 6 and the new iPhone is being saved for the event in a couple of months. Please, better app interoperations too.