I think it would be fun for apple to do little mini releases off of the launch cycle with very limited editions of colors. Perhaps say 1 million total in the whole world or even less. For example, a limited edition orange 5C "Halloween edition." Or a brushed nickel 5S, etc. To get them, no preorders, no online orders. You'd have to be lucky enough to stop into an apple store at the right time of a specific day and ask if they have any. No predictability whatsoever. And the customer has the choice to buy it or not. If not, that phone is not available until the next predetermined day. Or tell me this is a stupid idea?