How Apple Does It - TIME looks inside the world's most inno...


Lacero

macrumors 604
Jan 20, 2005
6,639
2


Is that Apple headquarters? Cool. :D Nice this story hits a week before the newsstands.
 

Mudbug

Administrator emeritus
Jun 28, 2002
3,809
1
North Central Colorado
Chaszmyr said:
That photo is awesome
but what's interesting to me is the relative absense of computers in the shot. There's a PowerBook on the desk, and a G4 iMac in what looks to be the closet off to the side, and none others. Just seems to me there would be a few more computers at the core office of a computer company.
 

iMeowbot

macrumors G3
Aug 30, 2003
8,643
0
I think the full story gets opened up to non-subscribers a little later in the week. Meanwhile, it would be a good read in the supermarket checkout or dentist office if you don't normally buy it.

One cute bit:
When he generously introduces you to the guy who runs Apple's iTunes development team, Jobs makes it clear that you're welcome to meet him but you can't print his name. Jobs doesn't want competitors poaching his talent. "You can mention his first name but not his last name," Jobs says. "How's that?" It'll have to do. The guy's name, by the way, is Jeff.
It kind of shows how silly Apple can get about these things, since it's pretty well known that Jeff Robbin is behind iTunes and SoundJam.
 

micvog

macrumors 6502
Sep 10, 2003
422
0
nsb3000 said:
Just so your guys know, you can read the full text over at timecanada.com.
Thanks! Saved me a few minutes at a news-stand.

BTW, is that an official Time Magazine site? I couldn't believe the number of typos and formatting errors.
 

MrSugar

macrumors 6502a
Jul 28, 2003
614
0
In order to get the full version of the article I entered my old high school address. Since I know most school's have a subscription to Time, anyway it signed me in right away.

Good read, interesting how much control Steve still has.
 

Deepdale

macrumors 68000
May 4, 2005
1,965
0
New York
Love the photo as well ... it makes you feel the creative energy and ideas that flow from that high-powered inner circle.
 

nagromme

macrumors G5
May 2, 2002
12,551
1,186
Good ol' Time Canada. Thanks for the link.

And THIS is why Windows PC's can't catch up the Mac, not now, not likely ever:

There aren’t discrete, sequential development stages. Instead, it’s simultaneous and organic. Products get worked on in parallel by all departments at once—design, hardware, software—in endless rounds of interdisciplinary design reviews. Managers elsewhere boast about how little time they waste in meetings; Apple is big on them and proud of it. “The historical way of developing products just doesn’t work when you’re as ambitious as we are,” says Ive, an affable, bearlike Brit. “When the challenges are that complex, you have to develop a product in a more collaborative, integrated way."
 

nsb3000

macrumors 6502
Jun 17, 2003
275
0
Boston, MA
micvog said:
Thanks! Saved me a few minutes at a news-stand.

BTW, is that an official Time Magazine site? I couldn't believe the number of typos and formatting errors.
Yes, it is an official Time site, it is just the site for their Canadian distribution. It is largely the same magazine, with a few Canada specific stories thrown in from time to time presumably. And, if you recall, has a history of releasing things sooner than their US counterpart, as they did infamously the night before Steve Jobes introduced the original flat panel iMac back in 2002.
 

Deepdale

macrumors 68000
May 4, 2005
1,965
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New York
Sharewaredemon said:
It's so cute! They look like friends!
Absolutely ... now the burning question is if they can pose for such a picture in their pressurized environment, why can't some relatives pretend to be one-tenth as cordial when gathered around the table at holiday dinners? :)
 

XNine

macrumors 68040
iMeowbot said:
I think the full story gets opened up to non-subscribers a little later in the week. Meanwhile, it would be a good read in the supermarket checkout or dentist office if you don't normally buy it.

One cute bit:

It kind of shows how silly Apple can get about these things, since it's pretty well known that Jeff Robbin is behind iTunes and SoundJam.

MWA HAHAHAHA! Thank you for posting his name. I have been looking for it everywhere and now I know who I have to get in order to put iTunes down the hole, when I release my Operating System: P-OS.

:D
 

AtHomeBoy_2000

macrumors 6502a
Feb 3, 2005
880
0
Steve Jobs:
"There is no market today for portable video," he says. "We're going to sell millions of these to people who want to play their music, and video is going to come along for the ride. Anyone who wants to put out video content will put it out for this. And we'll find out what happens."
That's a very smart way to go about it. if they dont think that video players will be popular, you give the market a little and see how well it goes. It if becomes VERY popular, you take a few more steps.
 

mdriftmeyer

macrumors 68040
Feb 2, 2004
3,011
640
Pacific Northwest
Lacero said:


Is that Apple headquarters? Cool. :D Nice this story hits a week before the newsstands.
Yes. It's been revamped however. That is much more reminiscient of NeXT headquarters where everything was very open door policy and intercollaboration.

Everything he discusses are processes we did at NeXT before we merged with Apple.

Unfortunately, second from the left, Jon Rubenstei, is retiring.
 

lcde

macrumors member
Sep 19, 2005
43
0
From the Article said:
Products get worked on in parallel by all departments at once—design, hardware, software—in endless rounds of interdisciplinary design reviews.
This is why i don't think development has slowed for the Powerbook like previously rumored.
 

BornAgainMac

macrumors 603
Feb 4, 2004
6,350
3,212
Florida Resident
I expected tons of analysis from those photos. Perhaps you might see a reflection of a new iBook in the background or you can see detailed info from the printouts. Is that a black Intel-Mini on the table? Asteriod?