How Apple is so successful and manages to keep up all the hype

Discussion in 'Community Discussion' started by TheEstelle96, Sep 16, 2011.

  1. TheEstelle96 macrumors newbie

    Joined:
    Sep 16, 2011
    Location:
    England
    #1
    Hi there :) i was hoping if some of you could help me with some ideas of what to include in my english talk for GCSE. I'm going to be doing a talk about how apple (who are amazing by the way, and i love all their products) manages to keep everyone talking about them, and constantly whenever apple comes up at school, i know that there is usually a discussion about, say, the next iPhone 5 and what its going to be like. So I was wondering if any of you had any points about apple in general, like statistics, or just what makes you go to forums like this to talk to other people about the SUPER brand that is Apple. If you have any other ideas, i am open to them :)..... 1.2.3.............GO!!!! x
     
  2. h1r0ll3r macrumors 68040

    h1r0ll3r

    Joined:
    Dec 28, 2009
    Location:
    Maryland
    #2
    Secrecy. That and their marketing campaigns. You never know what they will do for X product until it's released. Everyone likes guessing games.
     
  3. Sankersizzle macrumors 6502a

    Sankersizzle

    Joined:
    Jun 5, 2010
    Location:
    Canadadada
    #3
    That and they've somehow convinced people that is nonconformist to have a product that everyone else has.
     
  4. Shrink macrumors G3

    Shrink

    Joined:
    Feb 26, 2011
    Location:
    New England, USA
    #4
    This^^^

    Apple doesn't do the hyping and rumor mongering, we do.

    It's sites like CNET, 9to5 Mac, and MR that have all the rumors going in the tech community.

    This is not a criticism, it is what these sites do - R = Rumors.

    Apple markets and advertises AFTER product release. All the buzz beforehand is created for them, and secrecy fuels the machine.
     
  5. TheEstelle96 thread starter macrumors newbie

    Joined:
    Sep 16, 2011
    Location:
    England
    #5
    Thanks:) ^^ thats really helpful and i just had an idea of how i could present that because of your reply. Remeb how the store in covent garden, before it opened had boards surrounding the shop with a red curtain which slowly revealed the apple logo? That was a very good way of creating more interest.

    ----------

    Also, does anyone know what was the first product they released that had literally EVERYONE talking about? And the same sort of hype as now? Or has it gradually increased over the years?
     
  6. mrsir2009 macrumors 604

    mrsir2009

    Joined:
    Sep 17, 2009
    Location:
    Melbourne, Australia
    #6
    With their iDevices they seem to not put everything in the first version, because then no one will buy the second version. For example, they may have left cameras out of the iPod Touch so that when they released the camera version... many people would buy it all over again and they'd make a lot more money.
     
  7. DWBurke811 macrumors 6502a

    Joined:
    Jun 10, 2011
    Location:
    Boca Raton, FL
    #7
    i would say the ipod. there might have been computers before that were popular, but ipod became a synecdoche for "mp3 player"
     
  8. Moccasin macrumors 6502a

    Moccasin

    Joined:
    Mar 21, 2011
    Location:
    Newcastle, UK
    #8
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_5 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8L1 Safari/6533.18.5)

    I think iPhone 3G was the one that really got the queues going wasn't it? iPod was a big thing but were there queues for the new models like there have been with iPhone?

    It is interesting though that while the iPhone (and the iPod before) is now certainly mainstream, Apple have been able to maintain their aura as a specialist retailer.

    There's something else though which goes deeper. Why have so many stuck with Apple through the years, including the bad times? What was it about them that created such high profile disciples as Douglas Adams and Stephen Fry?

    Yes Steve Jobs is very charismatic but it's not all about him. Well, ok, yes it is now!

    OP - are you on Twitter? If so, why not tweet Stephen Fry and ask the question. Who knows you might get a #whyapple? or something going!
     
  9. Moccasin macrumors 6502a

    Moccasin

    Joined:
    Mar 21, 2011
    Location:
    Newcastle, UK
    #9
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_5 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8L1 Safari/6533.18.5)

    Ps there is probably research done about it if you do some searching. I'm sure there will be attempts to link the Apple followers by suggesting autistic tendencies or something.

    There's also no doubt some attempt somewhere to link the original rainbow symbol with that used by the LGBT community. There seems to be a generalising misperception that all gay people like Apple.
     
  10. Skika macrumors 68030

    Joined:
    Mar 11, 2009
    #10
    Honestly loving and believing in what they do and their products.

    While others just catter to what they think the market wants.
     
  11. (marc) macrumors 6502a

    (marc)

    Joined:
    Sep 15, 2010
    Location:
    the woods
    #11
    Yeah right :rolleyes:
     
  12. Skika macrumors 68030

    Joined:
    Mar 11, 2009
    #12
    I really believe that. But i can understand that a cynical thought is easier to find.
     
  13. gyorpb macrumors member

    Joined:
    Sep 15, 2011
    Location:
    Amsterdam
    #13
    The Macintosh.

    .tsooJ
     
  14. h1r0ll3r macrumors 68040

    h1r0ll3r

    Joined:
    Dec 28, 2009
    Location:
    Maryland
    #14
    All the hype over Apple products has been primarily with their iDevices. The iPod was probably the biggest, then the iPhone and then the iPad.

    iPod has sold millions and millions of units. I remember back in my college days it was as if everyone had an iPod. Once the iPhone and iPad came out, it pretty much put the iPod to shame.
     
  15. gyorpb macrumors member

    Joined:
    Sep 15, 2011
    Location:
    Amsterdam
    #15
    Seriously, I don't care if all of you were born in this century, but you can't talk about Apple's marketing methods and creating hype over products and not mention the 1984 ad. To claim it all started with the iPod is revisionist.

    .tsooJ
     
  16. mrsir2009 macrumors 604

    mrsir2009

    Joined:
    Sep 17, 2009
    Location:
    Melbourne, Australia
    #16
    The original Macintosh was pretty big as well.
     

Share This Page