Was just thinking about this... I am sure the reason the prices are a bit high even on the base rMBP is due to the SSD and the Display (obviously). But I think Apple is mostly banking on the SSD and the Display. The most on the prior. If you look at the SSD market, it's dropping really really fast. They will be able to get it much cheaper from their supplier as the market is saturated with SSDs and lower prices. Apple will keep the pricing of the rMBP's the same for a year until a refresh (mostly CPU/GPU, as usual). In that time, they will make a ton of cash. The display pricing will fall much slower as the market demand is not so high. Super smart move if you ask me. Smart move on "banking on technology".