In recent months I have successfully 'sold' an iPod, two new iBooks and two iMacs to friends or family. My 79 year old father was a cinch, 'cos he was not computer literate and could soon see that the Mac OS interface would be much easier for him to learn than 'Windows'. He's as happy as Larry with his Blueberry iMac. A teacher colleague of my wife (aged 49) was a sterner test - she was a long-term and happy PC user. But when she borrowed my dual USB iBook for two days........ And she bought an iPod too. Apple's ease of use, compatability with adult software, and beautifully easy and intuitive OS make it relatively easy to persuade adults of the logic of 'thinking different'. But how would you convince a teenager, who is used to PCs, has never experienced the magic and who says: 1) But £ for £ (or $ for $) the Mac has a poor spec - I can get a 2 GHz PC for what you'd get a 700 Mhz Mac, and with more RAM, and a bigger HD. Mac's are under-speced in other words. 2) You can't get the range of games and Mac's are useless for gaming. 3) What would a Mac give me that a PC doesn't. You might say 'who cares', but this is the age group who usually have most influence on a family's computer buying.