Just thought I'd write a bit about how I ended up doing my unlocked unsubsidized VZW iPhone 5 through the reservation system: 1. Ignore the www.apple.com/retail/iphone page. Just go to the online store (store.apple.com) and add the phone to your cart, as if you were going to have it shipped. When you get to the cart, you can choose store pickup, and around 9:58pm local time, stores will update their stock and you will be able to reserve one right away. If you miss it on one day, leave the items in your cart, and come back the next day, they should still be there, ready for you to check again. 2. Since I just wanted an unsubsidized unlocked foreign-compatible phone, I chose VZW as my carrier. It has LTE bands 1, 3, and 5 for Asia/Europe, as well as VZW and Sprint bands. And it comes unlocked. Since the online store requires you to buy with a 2 year contract, I went ahead and let it, so my checkout was $299 + tax. 3. On the pickup, I just did the normal process, activated the phone in the Apple Store, and made sure it worked, and had no scratches, dents, etc. Its important to activate the phone with VZW first, as it is not unlocked until you go through with that process, according to checking the unlock status on dev.mk. I checked before and after activation. 4. Then, I went straight to a Verizon Wireless store to cancel the account. Ask them to cancel it immediately, and I will pay the ETF. They will prorate 1 day of service, and add the ETF to your bill. You don't have to pay right away, VZW will send you a final bill later. In the end, I should end up paying less than the unsubsidized cost of the phone: Unsubsidized: $749 (32gb) + Tax. my way: $299 + 350 (ETF) + 35 (Activation) + (80/30) (1 day of service) = $686.67 + Tax Hope this helps those of you who want an unlocked unsubsidized phone right now!