Where in my post was I criticizing Apple? Sheez...Isn’t that the same for Apple when it comes to the Face ID technology they incorporated with the iPhone X or Touch ID with the iPhone 5S? That level of security and seamless integration with payment system didn’t exist before that in consumer smartphones. All previous implementations by other companies were flawed. So when it comes to pricing I suppose apple was fine to charge whatever they wanted. Why’s it when Apple does something there’s always criticism and when others do it, it’s fine?!