Is it just me , or apple is missing out on this , I understand apple is the richest company and ect and may not see a reason to get into making color chargers and cables , but with the release of the 5c and gold iphone and the first white iphone release going back years. Wouldn't it be great to finally see options to have a authentic apple black or different colors charger and USB cable ? I have ordered black mono price cables for my 5s and it just feels great in my back leather interior car. Others may have a need for red , orange and ect . Is Apple missing out ?