Other How much money do you think Apple would make if they let you create your own color for your phone?


macrumors newbie
Original poster
Dec 29, 2018
Assuming it was possible to custom-color the iPhone cases (and financially feasible for Apple), how successful do you think Apple would be if they let people order special editions of the phone where you use a color wheel to fine-tune a shade exactly to your liking? The trade-off would be that it would be 60 days or so before it shipped out.

Personally, I think it would be a huge money maker for them. Thoughts?


macrumors 68020
Jul 19, 2002
Personally I think iPhone colors are way overrated since most people I know just out them in cases anyway. Especially since they went to having black bezels across the board. If you really want a different color and don’t use a case it is really easy to vinyl wrap it and there are hundreds of options and even precut templates on eBay for a couple of bucks.


macrumors 6502
Jan 7, 2012
Apple would lose a ton of money due to the logistics of having an individual color.