We just lost one of our clients as a result of them being bought out by a mega company that has its own in-house ad agency. They own lots of businesses exactly like the client we are loosing. This mega company is interested in buying the rights to this years creative to use for 2004. We would ship them all of the art and they would take over from there. The creative includes four regional seasonal print, billboard, bus king, transit shelter campaigns plus a couple special event print and poster ads and several collateral pieces. If I add all of our creative cost for these items plus the talent and photography usage costs for another year, it comes up to a little over $100K. What should we offer this creative for? Do I discount it by 50% or 60% or what? Any suggestions would help but keep in mind we want to make an offer that will be accepted. Any income is better than no income and if they don't like our numbers, they'll just use their own creative. We're really bummed.