Yet he talks about using his iPod in the show... So is this Real trying to muscle in on an iPod stronghold? Mostly I thought it was funny to hear Howard doing the ad.(8/24/04) Real must have paid him a fortune to do the ad. I have a feeling that Real is getting VERY desperate. It may be the beginning of the end for Real. All along it has been WMP vs. RealPlayer. Now in comes iTunes and Real is about to go bankrupt. Anyway Howard Stern did a Real.com ad for the 49 cent downloads.