Since iPhone 6 apple has not change the front of the iphone. Same look in iphone 8 but back is pretty. Specs are little more in X, release date is lot later than 8 availability could be tight. But ppl are saying they will go for 8 so its possible maybe less pre-order for X maybe you can get in mid-late November. I always want a better looking iphone but this year i am bored with iphone 8 front looks and iphone x top cutout bezel. Last month saw Galaxy S8 + at bestbuy and couldn't resist and bought one and i am in love with the display, looks, specs, features. This is the first year i think samsung used high build quality. I hope apple revise iphone x front and bring little more larger but top bezel free iphone.