They don't help me at all... When I first went to buy my eMac a year ago, They said that it's better to just buy it online... I dunno if all stores tell you to do this, but I wanted a customized one, so I guess it's understandable. Today I went to have them look at my ipod, cause it's messed up and doesn't work. The guy looked at it, and I told him that it's not connecting, and I've tried resseting, updating and restoring it but it doesn't work. So he sets me up for an appointment @ the genius bar. I come back 2 hrs later for my appointment, and the guy says It's gotta get serviced, and will take atleast 2 weeks to get a replacement. Then he tells me it'll prolly be faster if you do it online... Ughhh, so I was like OK and left. I guess they did as much as they could, I just hate makin unecessary trips to the mall. And I'm pissed that my pod broke... Good thing I just made it under warranty.