The intro videos. I don't know, I guess for me they were just special. I remember I would get so excited every time we got a new Mac or an upgrade or a friend got one and we'd turn it on for the first time and we were greeted by a beautiful animation inviting the user to the machine with a great streamlined setup interface (that matched the introduction video). It really added an extra bit of "magic" to turning on your apple device for the first time. I remember when they extended it to the Apple TV and we got this absolutely amazing video only to be followed by this equally beautiful one when it got an update. I remember when my friend bought the first Apple TV and I was with him when we turned it on and it was literally a moment of magic. It was a special flair that made the device seem more personal. Hell, they did it with Safari at one point (albeit a very brief introduction) but it was just the "Apple" thing to do. I remember when I finally got my first Mac it shipped with Lion, and there was no video. I was actually confused at first. I rebooted to make sure my computer wasn't messed up, and later on did I find out Apple had dropped the whole welcome video entirely and it broke my heart a little, knowing I'd never experience that joy on my own device. They kinda do it with iOS 7/8, but deep down I'm hoping when Yosemite launches, we see something amazing. Heck, just play the design video from WWDC on first boot that would be sufficient. I just really think that the welcome/intro video was part of the Apple magic and it's something that was lost and should have never gone away. Here's hoping the 10.10 release sees something special... On an off-note, I still think the Panther Developer Preview video is perfect.