Portugal pricing For starters, let me tell you that I really liked the keynote, the new iPhones and I believe that it is hilarious that Apple will have the 3 fastest devices on the market. However, while I agree with the pricing of the new models (instead of 16 GB it should be 32, but that's fine. Competitors priced their high end devices at the same price while Apple always offered better camera, faster phone, design, designed their own SoC, had to support an whole ecosystem, etc.), I can't gel but being outraged about the price of the 5s and the 5c. The 5s will retail for 599 . That will make a killing for those that want a smaller screen. And worse, the 5c, Apple's opportunity to attack the lower end, will retail for 399 . Both are extremely expensive, but the 5c is a missed opportunity in so many levels. A 299 unlocked, they could make a fantastic profit, kill the iPod touch, capture the youth in places outside North America, and keep iOS relevant in countries where Apple is just a rounding error in Marketshare, like Portugal/Spain/Russia/etc.