I tried to get one on launch day but then gave up and ended up thinking I would keep my iPad 1 for longer. Since then I've felt the urge multiple times but finally gave in and got a white 16gb. I figured since it's my portfolio (fashion photographer) I needed to have the best available. The minute I opened the box I was wondering why I didn't upgrade sooner - it's beautiful! The magazine I shot for has an iPad version and honestly reading with the white is much more pleasant.