I love my ATV as is but I have to admit ever since I ATV flashed it I'm lovin it even more. The ability of using my large library of existing Xvid Encodes is really nice. I have an Archos 605 and the same files I play on it encoded in all their 720x whatever glory look wonderful playing now from my ATV. The ability to add a USB drive is great as it give me extra storage space to throw a few seasons of a show I've yet to watch and then watch it at my leisure. The other stuff is nice too for casual viewing of Web pages (althought the ATV was not designed with that in mind) But it's the ability of dropping a file without converting that's really nice.