Other I know it’s called iPhone Ten S. But every time I see it, my brain reads it as iPhone Ex S.

DDustiNN

macrumors 68010
Original poster
Jan 27, 2011
2,002
879
I just can’t get used to the inconsistency, especially when XS is written as both letters. My brain just won’t do it. It won’t see X as a number and S as a letter when they’re combined like that. Sometimes I even have to consciously force myself not to see XS as “extra small”.

The branding on the logo helps, when the S is in a separate box. But written as plain text... nope.
 

cola79

macrumors 6502
Sep 19, 2013
270
217
For me it’s the same. There has always been a number, not a Letter. There was no iPhone IVs or iPhone IIX or IX.

Just shows that Apple runs out of ideas. The next big thing will be an iPhone with a model number hidden in a qr code.
 

itsmilo

macrumors 68040
Sep 15, 2016
3,230
6,914
Europe
You and me both. Also I have yet to hear a single person in Germany call it a Ten or Zehn either. Simply because there was a iPhone 8 but not a 9 so I guess people assume the X does not relate to a number
 

Phone Junky

macrumors 68000
Oct 29, 2011
1,532
2,409
Sunshine State
I get it. I've had a X for 9 months and when I read the name anywhere I see it as 'eks'. Doesn't really matter. It's just a name that I only really ever see here. It's not on the phone anywhere. Who cares?
 

Relentless Power

macrumors Nehalem
Jul 12, 2016
33,244
34,253
I find even Apple employees mispronouncing
The ‘10’ and calling it the letter ‘X’ quite frequently.
 

icewolf247

macrumors regular
May 11, 2015
148
40
Have heard it called the iPhone Excess in reports. Which gives a easy path to commenting how expensive it is

Companies usually are more careful in how they name things unless Apple is just trolling us all
 
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PeterJH3

macrumors 6502
Sep 2, 2017
384
568
Atlanta, GA
In a convo with my mom yesterday, she was asking me about the new iPhones' differences and kept referring to the LCD one as the 'eks-r.' Everytime I answered her, I said something like "well, the 10-r has..." <sigh>
 

1050792

macrumors Demi-God
Oct 2, 2016
2,515
3,989
I used to call it Excess but I got used to the name already, just think it’s a Ten and then add the S.
 

peterpayne

macrumors member
Apr 3, 2017
84
70
The X, XS, XS Max, XR... all terrible branding coming from years of numbers. In Spain it's a mess too, most people don't know if its a letter or a number and go with the letter first. And now even more confusing with MORE letters.

Maybe they should have gone something like iPhone (for the XR), iPhone Pro (XS) and iPhone Pro + (XS Max), simple and tidy. It's all a mess now, honestly.
 

GrumpyMom

macrumors G3
Sep 11, 2014
8,692
12,408
I can’t stand the sound of 10s or 10s Max. It makes it sound like I’m talking about tennis or slurring “tennis match”.

However, I find “Excess” quite appropriate in this case. And I have the Maximum Excess on preorder. :p
 

Nanotyrns

macrumors 65816
Sep 16, 2012
1,294
1,066
Denver
The X, XS, XS Max, XR... all terrible branding coming from years of numbers. In Spain it's a mess too, most people don't know if its a letter or a number and go with the letter first. And now even more confusing with MORE letters.

Maybe they should have gone something like iPhone (for the XR), iPhone Pro (XS) and iPhone Pro + (XS Max), simple and tidy. It's all a mess now, honestly.
You're doing what I've been doing Uppercasing the whole thing. The 's' is lowercased and sort of a letter mark like it always has been since the 3Gs. It's a mess. It was just as bad with the iPad. The iPad. The iPad 2. The New iPad. The iPad with Retina Display. The iPad Air. I could go on an on. At least now it's just the iPad Pro (Size).

Screen Shot 2018-09-16 at 6.27.23 AM.png
 

DDustiNN

macrumors 68010
Original poster
Jan 27, 2011
2,002
879
You're doing what I've been doing Uppercasing the whole thing. The 's' is lowercased and sort of a letter mark like it always has been since the 3Gs. It's a mess. It was just as bad with the iPad. The iPad. The iPad 2. The New iPad. The iPad with Retina Display. The iPad Air. I could go on an on. At least now it's just the iPad Pro (Size).

I would agree, but even Apple writes it as XS on the product page.

Yet Verizon shows it as Xs.

Confusion everywhere! Human sacrifice, dogs and cats living together... Mass hysteria!
 

AlliFlowers

Contributor
Jan 1, 2011
4,483
11,946
L.A. (Lower Alabama)
The first time I saw Xs I read "excess." Then with the announcement of the Xs Max, I keep reading "tennis match."

I ordered a Max. It will remain a Max until next year when Apple ruins it for me by having another something Max.
 

ericwn

macrumors 601
Apr 24, 2016
4,590
2,848
You and me both. Also I have yet to hear a single person in Germany call it a Ten or Zehn either. Simply because there was a iPhone 8 but not a 9 so I guess people assume the X does not relate to a number
Sounds like the same silly users who would call Mac OS X “ecks “ or “icks “ for the Germans. I’m sure Apple is aware of the fact that our brain doesn’t necessarily work in the same way that a marketing person’s sales pitch is going.
 

Macalway

macrumors 68030
Aug 7, 2013
2,728
1,131
You will eventually see it as 10, simply because Ex is pretty lame, and after spending all this money, you will train your brain.

Repeat after me:

It was Ex

Now it's 10

iPhone! :)
 

Deguello

macrumors 6502a
Jun 29, 2008
912
482
Texas
I’ve seen it as ex for lo these many decades. It’s going to be an uphill battle for a product that was named with actual numbers up to now.
 
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